Audience Planning Specialist

The Audience Planning team at Inspire translates consumer strategy from our brands into paid media audience strategy and targeting execution to ensure the media plans reach the right customers to drive incremental sales. The Audience Planning Specialist works across all national paid media campaigns for Inspire’s six brands. This role is the operational hub of the Audience Planning team and owns critical steps in turning audience strategy and audience-driven learning agendas into effective and measurable audience segment execution and tests, working with internal teams, external agencies, Mar Tech providers, and paid media platforms.

This role assists the Director in orchestrating the portfolio-wide audience test and learn agenda, applying insights and best practices across the portfolio. This person is expected to be an independent self-starter, demonstrate initiative, work with a matrixed internal and external team, and own critical parts of the audience planning process.

RESPONSIBILITIES:

Paid media campaign audience planning responsibilities

Assist the Audience Planning team in translating brand briefs into paid media audience strategies and bring the audience strategies to life through compelling data-driven strategy presentations.

Work with the Audience Planning team, agency team, Demand Generation Analytics, and the buying teams to translate audience strategy into individual segments across target data sources (including Inspire’s data cleanroom, Inspire’s CDP, and platform targeting) and paid media investments for a plan.

Work with the Audience Planning managers, Demand Generation Analytics, and the buying teams to execute the campaign learning agendas using audience measurement tools, ensuring clean and actionable insights.

Work with the Director, Audience Planning, to map, orchestrate, and execute the audience-driven portfolio-wide learning agenda, maximizing the testing capacity, ensuring clean measurement, and applying repeatable learnings from one brand or campaign across the portfolio.

Own the campaign audience requests/launch trackers/message mapping to ensure that audiences from all target data sources are created, executed, and measured correctly across all campaigns for the portfolio of six brands.

Own the initiation of the tag process and ensure the audience taxonomy hygiene is flawless to instrument audiences and campaigns for analytics.

Work with the Audience Planning team, agency team and the Demand Generation Analytics team to ensure Data Cleanroom audience builds connect to the audience strategy, are developed on schedule, instrumented to answer test questions, and are sent to the correct media destinations.

Hands on keys user of Inspire’s CDP, building audiences and connecting them to paid media destinations.

Build platform native audiences in paid media platforms, and work with biddable to ensure the audiences are mapped to the correct buys.

Collaborate with the Audience Planners, buying teams, and Demand Generation Analytics to monitor audience performance in paid media campaigns, and recommend KPI-based audience optimizations.

Support the Director to enhance the overall Audience Planning process; the Specialist will own the team’s ways of working playbook documentation and evolve it as the team’s capabilities and processes evolve.

Work with the Director on portfolio projects, such as audience orchestration across paid, owned, and earned comms channels.

Work with paid media platform reps (like Meta, Snap, etc) to understand, document, and use each partner’s targeting capabilities to ensure Inspire remains best-in-class for audience planning.

Create, own, and evolve the audience planning teams templates used for audience strategy and tactical execution.

EDUCATION

QUALIFICAT…