Senior Brand Marketing Specialist

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GA - Atlanta Office, Atlanta, GA, US

2 days ago Requisition

Sr. Brand Marketing Specialist

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean-inspired fast-casual restaurant; ™, a trusted marketplace for low-dosage THC & CBD wellness products; and Berry Direct ®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way —a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture:
As a Sr. Brand Specialist, you will support the Brand Director to execute the brand strategy and drive traffic and sales through compelling campaigns for the Edible brand. You will own the development of marketing campaigns to build brand awareness and equity, strategically acquiring new customers, and driving retention and loyalty.

If you enjoy using both the left and right sides of your brain, can create both data-driven creative briefs and manage breakthrough and relevant creative execution that result in world-class marketing campaigns for an iconic and beloved brand, then this role is for you!

Location:

This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Friday.

What You’ll Own:

• Drive the execution of Edible brand campaigns meeting growth objectives by leveraging consumer insights, category and consumer trends, and your understanding of the competitive landscape
• Serve as the connective tissue between the Innovation, E-Commerce, Brand Channels, Store Operations, and Technology teams to execute strategy for marketing elements that support overall marketing objectives for the brand
• Integrate the brand strategy across all customer touchpoints (email, paid media, e-commerce, local activations, etc.), and act as the brand steward to ensure continuity in creative & messaging across channels and adherence to brand guidelines
• Write creative briefs working with internal teams and external agencies to deliver creative and messaging consistent with brand standards
• Develop and execute marketing/promotional campaigns to increase sales and profitability
• Act as a brand ambassador, ensuring ideas and activations are aligned with the Edible brand standards and that the brand is represented accurately in all materials.

What You Bring:

• Bachelor’s degree in Marketing , Communications, or related field; or equivalent work experience
• 4-6 years of marketing experience, preferably in B2C, eCommerce, or with a nationally respected advertising agency
• Experience managing multiple work streams simultaneously with a strong track record of meeting deadlines across cross-functional teams
• Strong understanding of translating brand strategy into marketing campaigns, consumer insights, market trends, and competitive analysis
• Skilled in clear, concise verbal and written communication, including structured documents and PPT presentations
• Proven ability to lead cross-functional teams, prioritize effectively, and manage multiple projects simultaneously
• Familiarity with project management and asset management tools (e.g., , Cloudinary , or similar)
• Proficiency in Microsoft Office and marketing analytics tools, with a strong grasp of setting and measuring marketing KPIs

How You Work:

• Strong analytical and strategic…