Social Media & Influencer Manager

ABOUT PHASE 3 MARKETING & COMMUNICATIONS:
Phase 3 Marketing and Communications is an integrated marketing services company providing solutions from ideation to execution. Our mission is to simplify life for marketers by delivering the most‑needed marketing services in‑house, under one roof. A certified Minority Business Enterprise (MBE) and Corporate Plus® member, Phase 3 has offices in Atlanta, Dallas, Nashville, and the New York City metropolitan area.

Since its founding in 2001, Phase 3 has been recognized as a top company by Inc. 5000, Printing Impressions, Atlanta Business Chronicle, and Nashville Business Journal.

The Social Media & Influencer Relations Manager is responsible for developing and executing organic social media and influencer strategies that build brand awareness, strengthen community engagement and support client business objectives. This is a strategic, client‑facing role that combines social media strategy, content development, creator partnerships and trend identification. The ideal candidate has a strong understanding of social media platforms, a passion for creating engaging content and an interest in building authentic relationships with creators and online communities.

They should be naturally curious about what’s happening across social, understand how content performs on different platforms and be able to turn trends and insights into ideas that are relevant for clients. This person should be equally comfortable developing a social strategy, building a content calendar, writing copy, identifying and managing influencer partnerships and analyzing social media performance. The Social Media + Influencer Manager will work closely with the rest of the public relations team as well as paid media and create account teams.

• Develop and execute organic social media strategies aligned with client brand, marketing, and business objectives.
• Develop platform‑specific strategies for Instagram, Facebook, Linked In, Tik Tok, and emerging social platforms based on audience behavior, platform trends, and client goals.
• Build strategic content calendars that balance planned campaigns, evergreen storytelling, cultural moments, trends, and real‑time opportunities.
• Stay current on platform updates, algorithms, emerging content formats, audience behaviors, and cultural trends.
• Develop recommendations for growing audience engagement, community participation, and overall social presence.
• Establish and monitor social and influencer KPIs aligned with client objectives.
• Analyze platform and campaign performance to identify trends, opportunities, and areas for improvement.

• Develop and write compelling, platform‑specific social content.
• Concept social‑first content across formats including Reels, short‑form video, Stories, carousels, static content, and Linked In posts.
• Develop executive social content and thought leadership, particularly for Linked In.
• Create creative briefs and provide strategic direction for photography, video, graphic design, and other social content.
• Collaborate with creative teams, photographers, videographers, designers, and other partners to bring social concepts to life.

• Develop ideas that can work across PR, social media, influencers, creators, events, and other communications channels.
• Write compelling social copy tailored to individual platforms and audiences.
• Translate complex information into accessible, engaging stories.
• Turn earned media placements into engaging social content.
• Identify social conversations and trends that could become earned media opportunities.
• Develop executive thought‑leadership content, particularly for Linked In.
• Collaborate with creative teams on photography,…