Director of Creative, Marketing & Branding

Department:
Communication, Marketing & Public Engagement

Reports to:

SVP, Communications, Marketing & Public Engagement

Salary Grade: Q

Salary Range: 97,

The Director of Creative, Marketing and Branding conceptualizes and leads creative direction while overseeing Atlanta Housing’s brand strategy and marketing execution to ensure the agency’s identity, messaging and creative standards are consistently expressed across all channels and touchpoints. This role is responsible for planning and delivering major marketing campaigns, overseeing brand standards, directing creative development and partnering across the Office of Communications to translate agency priorities into clear, audience-centered marketing and outreach.

The ideal candidate combines brand leadership with hands‑on campaign execution, including channel strategy and performance measurement. This role requires strong cross‑functional leadership to align marketing work with operational realities, resident needs, and stakeholder expectations while maintaining a tone that is accessible, credible, and mission‑driven. A core priority of this role is overseeing marketing and brand positioning for Atlanta Housing’s redevelopment and new construction pipeline to ensure development milestones are communicated clearly and consistently to residents, stakeholders and partners.

This role also requires strong social and digital expertise, including oversight of channel strategy, content planning, community engagement standards, and performance improvement across Atlanta Housing’s digital platforms.

• Own and operationalize Atlanta Housing’s brand strategy, including brand positioning, tone/voice guidance, visual standards, and consistent application across departments and platforms.
• Conceptualize and lead creative direction from campaign through production, launch and performance evaluation, ensuring work is on‑brand, audience‑centered and measurable.
• Establish and enforce brand governance, which includes templates, standards, and approval workflows that reduce inconsistency and improve speed‑to‑market.
• Serve as the senior brand advisor to internal partners, ensuring materials are accessible, accurate, and aligned with Atlanta Housing’s mission and public‑facing role.
• Lead the development of an annual and quarterly marketing plan and calendar aligned to agency priorities, key milestones, and major initiatives.
• Develop campaign briefs that define audience, objectives, key messages, channels, creative direction, timeline, and measurement approach.
• Direct integrated campaigns across paid, earned, shared, and owned channels in partnership with Public & Media Relations and Social & Digital Media.
• Lead marketing and brand positioning for Atlanta Housing’s redevelopment and new construction pipeline, including major milestones such as announcements, community engagements, groundbreakings, closings, and openings.
• Partner with Real Estate and development teams to translate project information into clear, compelling public‑facing materials tailored to residents, community stakeholders, and partners.
• Oversee development‑specific marketing toolkits and collateral, including project fact sheets, community meeting materials, partner‑ready one‑pagers, visual standards for renderings, and phase‑based messaging as projects progress.
• Ensure development marketing aligns with agency‑wide brand standards while adapting appropriately for community context, project phase, and audience needs.
• Oversee social and digital strategy and execution, including channel management, editorial standards, content planning, community engagement approach, and performance.
• Ensure every major…