Head of Patient Insights & Engagement

Head Of Patient Insights & Engagement

Make your mark for patients

We are looking for a Head Of Patient Insights & Engagement to join our US Market Access team based out of our office in Atlanta, GA (hybrid, 2 days/ week onsite)

The Head Of Patient Insights & Engagement is a core role responsible for driving patient-centric insight generation and patient campaign performance measurement across assets/indications in partnership with commercial and cross-functional stakeholders including media, creative and customer relationship management agencies.

He/she will work closely with their business partners to define the business questions. They will select the appropriate methodologies and techniques to provide insights to the underlying business issues and measure performance of direct-to-consumer (DTC) patient campaigns. They will then work closely with vendors ensuring the successful execution of the fieldwork and/or performance data gathering. Upon completion, they will review the collected data, and make business-oriented recommendations to their business partners.

• Planning and leading agreed market research (across organizational departments and stakeholders, with a planned primary allocation); can put together plans that help answer key hypotheses on priority business issues and opportunities and supports decision making.
• Demonstrating an in-depth understanding of the therapeutic area and the competitive landscape, to ensure the right business questions are being asked.
• Passionately championing the patient 'voice' and serving as the patient subject matter expert, ensuring that they are at the heart of decision making for operational teams.
• Leading planning of patient primary market research and DTC campaign measurement planning for the brand within the annual business planning process.
• Leading management of the agreed market research activities, spear-heading new and emerging research methodologies, as well as championing best practice in established methodologies
• Leading agreed upon campaign measurement activities and cross-functional parties to quantify campaign impact and identify media plan optimization opportunities.
• Ensuring strong communication with regional/local teams (legal, compliance, safety) so approvals of new initiatives happen smoothly.
• Proactively keeping up to date with industry changes, methodologies, tools, and techniques and shares with wider team.
• Gathering understanding from non-traditional sources (e.g., social media listening) in addition to commissioning specific primary research
• Working closely together with the US regional Advanced Analytics team to support performance measurement activities and ensure the right use of existing data sources and support to answer business questions in the most effective way.
• Ensuring all planned market research is compliant and ensure "impact" is consistently being monitored along all projects.

Required:

• 7+ years successful track record in previous marketing communications/strategy, market research and performance measurement roles within the pharma industry (agency or client side) or consumer packaged goods (CPG).
• Candidates must currently live in the Atlanta, GA area or be willing to relocate

Preferred:

• Strong understanding of marketing strategy, brand management, media planning, primary market research methods and media program performance measurement.
• Knowledge of pharmaceutical industry and/or DTC/media planning is a strong plus.
• Demonstrated ability to lead through influence, align stakeholders, and drive delivery; people management experience is a plus when the role includes line management responsibilities.
• Ability to align and guide insights professionals on a common agenda with potentially conflicting priorities (through influence and collaboration).
• You possess strong quantitative, qualitative and interpretation skills, and you are a structured problem solver.
• Seek for improvement: you will look for the best way for UCB to plan and execute insights demand (allocation of resources, impactful techniques,…