Lead Analyst, Consumer Insights

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Privately owned for 75+ years, Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions.

The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner.

Location: (hybrid role - 3 days onsite)

• Atlanta, GA

The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution.

This position bridges market research, analytics, and strategy, transforming raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.

• Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs).
• Analyze contractor behavior, buying patterns, and unmet needs across electrical categories.
• Develop actionable insights on product usage, installation pain points, and productivity drivers.
• Partner with Product Management and Engineering to embed customer insights into NPI pipeline.
• Translate insights into product requirements, feature prioritization, and value propositions.
• Identify whitespace opportunities for new products and adjacent category expansion.
• Analyze competitor products, channel strategies, and share shifts
• Convert complex data into clear, concise insights and recommendations.
• Establish best practices for insight.
• Travel up to 50%

• Bachelor of Science
• 8+ years’ experience in:
• Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets.
• Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction.

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• & More

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.