Visual Brand Merchandiser
Listed on 2026-06-18
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Retail
Retail Marketing, Merchandising, Retail Sales
The Visual Brand Merchandiser will be responsible for executing a compelling brand story based on the global visual directive provided to drive brand awareness, meet sales objectives and maximize profitability across both wholesale and retail. This role will manage the maintenance of both store and wholesale environments which promote the VB brand and deliver the ultimate customer experience. They will host all product knowledge, brand and visual merchandising trainings in both wholesale and retail locations.
This person will need to have a well-developed understanding of the VB visual presentation standards and strong business acumen, effectively balancing aesthetics with productivity, and be extremely creative as well as an effective communicator and trainer.
The preferred candidate will be based in the Atlanta area.
Responsibilities- ce:
This role will be responsible for executing retail and wholesale visual directives, ensuring key products are selected and displayed to maximize business opportuniti - es.
Responsible for driving consistency, quality and sophistication of the visual merchandising implementation on all product categories within retail and wholesale environmen - ts.
Responsible for implementing all VB visual merchandising standards, product mapping and brand storytelling while promoting nuances in key demographics, crafting the VB story line to drive sales based on weather, location, product exclusives, clientele and environment layo - ut.
Lead and coordinate scheduling for display installations and brand activations in territory to meet brand exceptions and deadlin - es.
Responsible for collaborating with retail and wholesale partners on all brand and product launches, trunk shows and events effectively executing corporate guidelines, product knowledge trainings and signa - ge.
Responsible for maintaining wholesale and retail environments to VB standards including scent, furniture, fixtures, lighting, plant life, prop layer, etc. and effectively communicating to key partners based on individual location nee - ds.
Manage visual BOH providing communication on distribution or discard list and organizational needs to ensure ease of access and cleanline - ss.
Responsible for developing and managing travel budget, schedule alignment, and communication with retail and wholesale partne
- on:
Train retail stores and wholesale partners on visual merchandising standards, best practices, upkeep, key seasonal brand messages, product knowledge, communication, time + organization, floor set management and adaptation to space/environment based on local business. Hold all teams accountable to these expectatio - ns.
Reasonable for all training documentation and communication from corporate partne - rs.
Conduct comp explorations and communicate competition across product categories, visual strategies, display and seasonal time caden - ce.
Responsible for communicating product take-ways to appropriate cross functional and corporate departments, including sell-thru, assortment wins and misses, and attending key meetings and line passes to impact product and business in territo - ry.
Craft impactful relationships with area managers, wholesale partners and brand specialists to support global initiates and align on strategies to drive revenue, standards and trainin - gs.
Keep a clear line of communication with retails store teams and wholesale partners on any orders, floor set executions and visual display arriva - ls.
Attend all visual merchandising meetings to stay up to date on department priorities, initiatives and tren - ds.
Responsible for reporting all visual and product recaps, and visual impact photos to visual brand managers and corporate wholesale managers in a timely and concise mann
- ions:4+ years' experience leading visual execution in a fast paced, retail or wholesale environment, multi-unit experience i
- deal.
Expert knowledge implementing visual merchandising strategies and standards across multiple catego - ries.
Experience training teams on product knowledge, brand awareness and visual except - ions.
Ability to travel up to 70% of the time and work a flexible schedule based on visual execution needs, ability to drive is i - deal.
Experience working independently and with a team while handling multiple projects concurre - ntly.
Capable of independently problem solving in a timing ma - nner.
High level of accuracy and meticulous attention to detail, prioritization, organization and time-management sk
At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in thei
r work.
Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated…
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