Automation Sales Manager

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high‑performance, Made in America production.

Formic’s Sales Team is a high‑energy group of industry experts focused on driving adoption of automation across SMB and mid‑market manufacturing. The team partners cross‑functionally to build territory strategies, educate manufacturing leaders, and grow pipeline through disciplined outreach and consultative selling.

As an Automation Sales Manager, you will drive revenue growth and market expansion across your assigned territory. You will develop and execute a territory plan, build deep knowledge of the local manufacturing landscape, and establish trusted relationships with key customers and partners.

You will evaluate customer requirements for automation projects, collaborate with Engineering and Solutions to develop concepts, and negotiate pricing and commercial terms with end users. This is an individual contributor role responsible for owning growth in the territory.

If you’re motivated to deliver real customer impact while accelerating your career and earnings, we want to meet you!

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
• Generate and qualify new business opportunities within SMB and mid‑market manufacturing accounts
• Lead consultative discovery conversations and on‑site visits with manufacturing decision makers
• Develop tailored automation solutions in partnership with Solutions and Engineering teams
• Advance opportunities through the full sales cycle from prospecting to contract execution
• Build and maintain executive‑level relationships across plant, operations, and ownership stakeholders
• Represent Formic at industry events and trade shows to expand market presence
• Maintain accurate CRM data, pipeline coverage, and forecast visibility
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

• Proven success in full‑cycle B2B sales with consistent revenue attainment
• Experience owning and growing a geographic territory independently
• Demonstrated ability to build pipeline proactively in new or under‑penetrated markets
• Strong understanding of manufacturing operations and industrial buying processes
• Ability to navigate multi‑stakeholder buying committees and technical decision makers
• Analytical mindset with the ability to quantify value and communicate ROI clearly
• Proficiency in Salesforce or comparable CRM systems
• Willingness and ability to travel up to approximately 75% within your assigned region
• Comfort operating in a fast‑growth environment with evolving processes and priorities

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full‑time, U.S‑based team members, including:

• Equity in Formic:
  Participate in our stock option program and share in the success of a fast‑growing start‑up backed by leading global investors
• Competitive and Uncapped Commission Structure:
  Commission plans are provided upon onboarding for commission‑eligible roles
• Comprehensive Healthcare Coverage:
  Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of…