Business Development Manager

About the Company

Carolina Handling, a Raymond Dealer, is one of the largest automation systems integrators in the world. We specialize in providing turnkey solutions for warehouses, distribution centers, and manufacturers. Our product and solutions offerings allow our customers to move material faster and more efficiently by implementing automation equipment and technologies including:

• Material Handling Equipment, Parts, and Service
• Automated Mobile Robots
• Vision guided vehicles and automated guided vehicles
• High Density Storage Solutions including ASRS, Robotic Goods to Person and Shuttle Systems
• WMS/WES/WCS solutions and Software
• Intralogistics Solutions and Automation including Conveyor and High-Speed Sortation

As a Business Development Manager, you will play a crucial role in driving our growth and expansion initiatives. You will be tasked with identifying new business opportunities, crafting strategies to leverage them effectively, and nurturing relationships to ensure sustained success over the long term. Your contributions will directly impact the company's success and help shape its future direction.

• Sales Strategy and Growth
  • Drive sales growth by achieving maximum unit sales volume, market penetration, profit return, and customer loyalty through effective program implementation.
  • Develop strategies, guidelines, and marketing materials to address product inquiries, pricing strategies, and market demands, enhancing brand visibility and presence.
  • Analyze market potential and trends, identifying areas for improvement in product sales, and take action to enhance market penetration with non‑Raymond/Carolina Handling users.
  • Align sales and marketing efforts with Sales, Service, and Internal teams to identify potential customers and develop targeted strategies to capture new business opportunities.
• Business Planning and Performance Management
  • Develop, implement, and oversee Business Plans, maintaining accurate records using CRM systems or relevant tools to continuously measure performance against objectives.
  • Forecast and manage expenses and profit objectives for assigned sales goals, ensuring effective resource allocation to achieve desired outcomes while maintaining profitability.
• Client Relations and Account Management
  • Cultivate strong client relationships, meeting customer specifications and offering innovative solutions to address their needs.
  • Prepare and deliver effective sales presentations, proposals, and contracts to prospective clients.
  • Promote the company's programs and features to existing and potential customers, fostering customer satisfaction and retention.
  • Collaborate closely with Sales Leadership on account planning and pricing decisions to maximize profitability and competitiveness.
  • Monitor and manage lease agreements, ensuring compliance and renewal as needed.
• Market Awareness and Continuous Improvement
  • Stay updated on industry trends, market developments, and competitor activities to inform strategic decision‑making.
  • Continuously assess and improve sales processes and strategies to optimize results and drive continuous growth.
• Reporting and Communication
  • Keep management informed of relevant activities related to assigned accounts, ensuring transparency throughout all phases of account activities.
• Perform any other duties as assigned or required to support the company's overall operations and objectives.

• Minimum of 3 years of experience in sales within similar industries, demonstrating proficiency in acquiring new business.
• Proven track record of achieving sales targets and driving business growth.
• Strong understanding of sales and marketing principles, techniques, and strategies.
• General understanding of Financial Merchandising.
• Proficiency in CRM systems and Microsoft Office Suite.
• Strong organizational, planning, and prioritizing skills.
• Excellent communication, interpersonal, and negotiation skills, with the ability to build and maintain strong relationships.
• Capacity to develop and maintain positive working relationships with prospective and existing customers, internal support team members, and stakeholders.
• Must have and maintain a valid driver's license with…