Regional Director of Sales

Provincial Senior Living

Provincial Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages lifestyle-focused senior living communities. Our company, which was built on our “Pillars of Excellence,” employs thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent experiences for our residents.

• Competitive wages
• Access to wages before payday
• Flexible scheduling options with full-time and part-time hours
• Paid time off and Holidays (full-time)
• Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
• 401(K) with employer matching
• Paid training
• Opportunities for advancement
• Meals and uniforms
• Employee Assistance Program

The Regional Director of Sales (RDS) leads sales and marketing efforts for the region including community sales teams’ productivity and census building for Provincial Senior Living. The RDS is responsible for planning, reporting, goal setting, sales process optimization, sales training, marketing efforts, CRM training, sales program implementation, sales compensation administration, and partners with operational team and community leadership in the recruiting, selection and onboarding of sales talent.

The RDS is responsible for increasing the effectiveness and performance of the sales team. The RDS works closely with community Executive Directors, Regional Vice President of Operations, and corporate team members to focus on the appropriate priorities to ensure the appropriate objectives and goals are achieved within the community sales team (Directors of Sales and Sales Associates). The RDS role does not manage the DOSs directly but uses influential leadership in partnering with the Executive Director at each community to maximize the productivity of their DOSs.

• Reports on all activities and results to regional operations leaders and Division President weekly as well as reviewing these reports with EDs and DOS on a regular basis and on every community visit.
• Coaches, trains, and assists with the management of the Director of Sales, Coordinators and associated sales Coaches for improved performance as necessary to achieve goals.
• Motivates the sales staff through effective leadership and positive reinforcement to enhance our culture and improve employee retention.
• Interviews and screens DOS candidates to ensure those hired meet success criteria and standards for the role.
• Manages the mystery shopping and competitive shopping program.
• Provides Manager on Duty sales training for each community.
• Maintains accurate competition reports for each community and has a complete knowledge of market conditions and competition, as to advise DSL leadership on changing conditions; displays understanding of the organizations “value pricing” program and collaborates with DSL leadership to track and adjust pricing as is necessary.
• Supports the design and development of educational modules to enhance professional selling skills for each SLC to improve the overall effectiveness of their sales.
• Establishes and maintain compensation plans and yearly renewals for appropriate sales staff.

• Overall responsibility of achieving sales move-in and occupancy budgeted plan for each community.
• Maintains knowledge of daily census reporting for all communities; weekly and accurate tracks reporting of sales activities, conversion ratios for SLCs as well as the reporting of Critical Success Factors.
• Develops sales strategies to meet or exceed predetermined sales.
• Demonstrates proficiency in all aspects of the CRM system and be able to train DOS and marketing coordinators.
• Listens to recorded inbound sales calls to coach sales staff at each community.
• Performs community site visit audits and assessment of all sales processes; keep the DOS and coordinator sales process manuals up to date and accurate.
• Visits communities in their region on a regular basis to observe individual and group dynamics within the sales teams and with operations.
• Assists sales team with implementation at community level…