Senior Business Development Manager – Virtual Production

Sr. BDM – Virtual Production

The Senior Business Development Manager is responsible for ensuring that relevant customers, partners, and influencers in the territory (end‑users, channel partners, resellers, and consultants) choose the company for their specialty display needs. The Senior Business Development Manager role requires an ability to sell directly, manage channel partners, and influence industry thought‑leaders. The Senior Business Development Manager will think and act strategically and tactically in achieving business results for this market vertical, under the direction of the General Manager, Virtual Production & XR.

The Senior Business Development Manager will contribute to the market strategy, implement that strategy by developing appropriate sales influencers and partners, and then manage those partners to achieve aggressive sales goals. The successful candidate must work well with internal colleagues in Sales, Marketing, Engineering, Technical Support, Sales Operations, and other functions, in support of a collaborative, customer‑focused organization.

• Refine and execute sales strategies and process to meet then exceed business goals in the Virtual Production & XR Market.
• Identify, recruit, and manage the best resellers and industry thought‑leaders in the Virtual Production & XR Market segment.
• Solicit and participate in joint sales calls, promote marketing programs, participate/conduct trainings and product demonstrations, participate in trade shows and model the speed, agility, aggressiveness, teamwork, and responsiveness required to win in our marketplace.
• Establish performance measures and evaluate effectiveness and competitiveness of partners, and programs.
• Contribute to pricing decisions by providing market intelligence, competitive information, and other market, customer, and partner feedback.
• Actively contribute to the development of marketing programs for this segment – work with outbound marketing to develop and implement marketing programs and sales tools that grow revenue.
• Actively contribute to the ongoing analysis, refinement, and execution of business strategies.
• Develop and maintain forecast reporting and provide regular and accurate updates to Sales Management.

• Communicate market and product information to Sales leadership team.
• Travel required 50%-60% of the time.
• Requires ability to lift/move/set‑up products weighing up to 40 pounds.

• Bachelor’s degree in business or related field or equivalent experience preferred.
• Minimum of five years of technology sales experience, which includes at least 3 years of Pro A/V sales experience or unreal engine based virtual production & XR sales experience required.
• Prior experience selling to broadcast & media, virtual production & XR, virtual studios, production studios, rental & staging preferred.
• Track record of demonstrated success selling and forecasting sales in the territory required.
• Demonstrated effective English language communication skills; oral, written and presentation, required.
• Experience in the broadcast & media, film & TV, and live events (rental & staging) industry is also desired.
• Proficiency in Microsoft Office applications required. Preference for prior experience using
• Preference for experience with contemporary productivity and communication tools (eg Zoom, Social Media, telepresence, etc).
• Demonstrated ability to deliver results in fast paced dynamic environment required.
• Must have a valid driver’s license.

• Benefits – All benefits start on first day of employment!
• 75% employer‑paid medical for employee. Family coverage also included.
• 100% employer paid dental, and vision for employee and dependents.
• 100% employer paid long‑term, short‑term disability, and life insurance policy.
• 401k Match: if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays.
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually.
• Employee Assistance Program (EAP).
• Flexible Spending Account (FSA).

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero‑tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws.

Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations – from recruitment and promotion, to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace.