Media Executive - Wktb​/Telemundo Atlanta

MEDIA EXECUTIVE - WKTB/TELEMUNDO ATLANTA (Gray Media)

Job Category: Sales

Requisition Number: MEDIA
014218

• Full-Time

Showing 1 location

WANF-Station-Atlanta, GA
425 14th St NW
Atlanta, GA 30318, USA

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million-watt full-power over-the-air signal on channel 47.1. Telemundo Atlanta has received 61 Emmy Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016, and 2017, and News Excellence in 2017, 2018, and 2019.

Telemundo Atlanta was nominated for Best Newscast and News Excellence in 2020. Telemundo Atlanta is the first Spanish-language television station to receive the coveted Overall Station Excellence recognition in Georgia. Telemundo Atlanta produces essential daily local news, which can also be accessed over our website  and mobile application.

Telemundo Atlanta is looking for a driven and well-connected Multi-Media Executive to sell broadcast, web/mobile, events, and digital marketing. We are looking for a results-oriented sales professional to achieve and exceed revenue goals in an ever-changing media environment.

The Multi-Media Executive is expected to know Telemundo programming/products and the local media landscape in Atlanta to create multi-media offerings/packages to strategically maximize sales for Telemundo Atlanta. Should have great customer service and be analytically driven to provide the best solutions for clients. Must be driven to network locally and establish strong, trustworthy relationships while representing the #1 Spanish Media brand.

• On-air, Digital, and Events to achieve and exceed target revenue goals
• Develop sales and marketing strategies, and partnerships to include TV, digital, and video
• Identify and assess sales opportunities and apply resources and strategies appropriately
• Know sales processes, from records to preparation, maximizing efficiencies & revenue
• Provide clients with creative and innovative advertising opportunities
• Strategize with Surge Digital Media to complement Telemundo Atlanta's offerings
• Create weekly revenue projections and reports to management
  
  Lead by example and empower, and collaboratively work with sales and marketing
• Gather, analyze, and present data, sales numbers/projections, and market research/ratings to reach sales goals and properly predict sales revenues

• Have a strong relationship and an extensive list of contacts
• Willingness to work beyond normal business hours and weekends when necessary
• Excellent knowledge of industry trends, technologies, and pricing models
• Excellent knowledge of ad campaign metrics and analysis
• Strong ability to negotiate, collaborate, and coordinate
• Professional maturity, integrity, discipline, and a positive attitude
• Bilingual - written and spoken language proficiency in English and Spanish, a plus

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer