Senior Director, Product Marketing

About Salesforce

Salesforce is the #1 AI CRM where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword – it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

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Salesforce Platform is the backbone of the world's most trusted AI‑powered enterprise applications‑and the team behind it is growing. The Platform Product Marketing team plays a pivotal role in driving the go‑to‑market strategy for our most strategic product areas, including the Headless 360 platform, which includes Security, Trust, and the broader developer and technical buyer ecosystem.

We are seeking a visionary and energetic Senior Director of Product Marketing to own the GTM strategy and global sales enablement. In this highly visible role you will arm the entire Salesforce sales organization—from AEs to Solutions Engineers to executive sellers—with the strategy, messaging, and tools they need to win in the market. You will champion solution selling, helping sellers move from feature‑based conversations to outcome‑driven narratives that connect the Headless 360 platform capabilities to customer business value.

• Platform GTM Strategy: Own the end‑to‑end GTM strategy for the Headless 360 platform, covering security solutions (Shield, Security Center, Privacy Center, Platform Encryption, Backup & Recover, Event Monitoring) and developer solutions (incl. Sandboxes, Agentforce Vibes). Define and lead quarterly by‑segment and by‑OU GTM plays in partnership with Sales, Product, and OU leaders globally.
• Competitive Differentiation and Value Messaging: Develop a clear Headless 360 platform competitive differentiation and value messaging that resonates with technical buyers, security leaders, and line‑of‑business executives.
• Alignment with Global Campaigns: Align GTM priorities with top global campaigns, product launches, and cross‑cloud initiatives.
• Sales Enablement: Equip sellers and partners with the assets needed to win opportunities. Build and run global enablement programs, develop bootcamps, onboarding programs, field updates, competitive battle cards, and sales plays tailored by segment, industry, and buyer persona.
• Program Measurement and Optimization: Own monthly and quarterly measurement of GTM program success, including enablement adoption, pipeline contribution, and win rates. Provide data‑driven insights and recommendations to continuously optimize GTM programs.
• Solution‑Selling Leadership: Champion a solution‑selling motion across the Headless 360 platform GTM, shifting conversations from product features to customer outcomes, industry use cases, and measurable business value. Build prescriptive solutions that connect capabilities to buyer pain points, and develop deal‑winning narratives, discovery question guides, and ROI frameworks.
• Customer Proof Pipeline: Partner with Sales and Customer Success to build customer proof pipeline‑case studies, ROI stories, and reference programs that fuel pipeline and accelerate deal cycles.
• AI‑Powered Marketing Maker: Lead by example as a marketing maker, leveraging AI tooling (generative AI platforms, content automation tools) to increase content output, campaign velocity, and enablement scale. Build workflows and playbooks that help your team adopt AI tools to produce drafts, localize content, generate variations, and analyze performance faster.
• Executive Communications and Leadership Engagement: Partner with Product, Marketing, and Sales executives on keynotes, QBRs, and strategic leadership communications. Serve as a trusted voice for the Headless 360 platform GTM in senior‑level forums and customer executive briefings. Collaborate cross‑functionally with PMM peers, Product Management, Sales Strategy,…