Small Business Development Executive

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

The Small Business Development Executive is a highly visible leadership role responsible for building and leading Truist's Small Business “BDO” organization. This executive will establish and scale a specialized, high-performing sales team focused primarily on acquiring new Small Business clients, accelerating market growth, and expanding Truist's presence across its geographic footprint.

The role serves as the senior market-facing leader responsible for developing and executing client acquisition strategies across Small Business, Branch Banking, emerging Business Banking, Commercial Banking, and key product partners.

The executive will own geographic “BDO” market performance, create strong partnerships across the enterprise, and ensure a coordinated "One Truist" approach to identifying, acquiring, onboarding, and deepening relationships with new business clients.

The clients won through the “BDO” model will transition to the Business Connect team once embedded and will serve as a key driver of future core Small Business success.

This leader will be responsible for developing a disciplined sales culture centered on prospecting, referral generation, Centers of Influence (COI) development, market coverage, pipeline management, and integrated relationship management.

Success will be measured by new client acquisition, deposit growth, lending production, revenue generation, client retention, and overall market share expansion in “BDO” markets.

• Build and lead a specialized Small Business Development team focused on acquiring new Small Business clients and generating profitable growth.
• Develop and execute market-specific strategies to increase client acquisition, market penetration, and wallet share.
• Establish disciplined prospecting, calling, referral generation, and business development routines across the organization.
• Build Centers of Influence (COI) networks, community relationships, and strategic partnerships that generate sustainable prospect pipelines.
• Drive execution of sales campaigns and growth initiatives aligned to Small Business strategic objectives.

• Serve as the primary owner of assigned geographic markets for Small Business acquisition and growth beginning with Atlanta and Dallas.
• Develop strong partnerships with Regional Presidents, Market Presidents, Branch Banking leaders, Commercial Banking leaders, and product executives.
• Lead market planning activities to identify opportunities, assess competitive positioning, and allocate resources to maximize growth.
• Ensure coordination across Small Business, Commercial Banking, Branch Banking, Wealth, Treasury Solutions, Insurance, and Capital Markets to deliver a seamless client experience.
• Act as the market’s BDO escalation point for significant client opportunities and strategic relationships.

• Recruit, develop, coach, and retain a best-in‑class sales force capable of achieving aggressive growth objectives.
• Create a high‑performance culture emphasizing accountability, execution excellence, and client‑focused relationship development.
• Establish performance scorecards, sales management routines, forecasting disciplines, and pipeline governance.
• Provide ongoing coaching and development to sales leaders and individual contributors.
• Drive adoption of consultative sales practices, integrated relationship management, and lifecycle advisory approaches.

• Partner closely with Small Business leaders – especially Head of Geographic Coverage, Commercial Banking and Branch teams to create effective client coverage and migration strategies.
• Identify fast‑growing Small Business clients that may benefit from Commercial Banking, Treasury, Consumer, Premier and Wealth
• Ensure seamless client transitions as businesses grow while maintaining a consistent Truist relationship experience.

• Own delivery of client acquisition goals, deposit growth, loan growth, fee income, and revenue…