ECommerce Sales Manager, Branded Merchandise

Location Requirement

This role follows a flexible onsite schedule and requires working onsite four days per week, with one remote day, at one of the following BDA office locations:
Atlanta, GA (ideal), Austin or Dallas, TX, Troy, MI, Indianapolis, IN. To be considered, candidates must live within a reasonable commuting distance of one of these offices, as regular in‑person collaboration is essential to this role.

At BDA, this position is internally known as a Program Manager – the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (not a technical or IT‑focused program management role). We are looking for a strategic and results‑driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies.

As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross‑selling initiatives.
• Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Ensure a seamless and user‑friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Develop high‑performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re‑buys and liquidation of discontinued stock.
• Other job duties and projects as assigned.

• Proven ability to sell solutions and strategies to multiple clients.
• Proven ability to influence clients towards mutually beneficial solutions.
• Solution oriented.
• Strong project management skills.
• Strong presentation skills.
• Ability to prioritize and manage multiple tasks/assignments to meet deadlines.
• Highly organized and detail oriented.
• Understand and manage forecasting, budgets and P&L statements.
• Clear and effective communication skills with both internal and external stakeholders.
• Results focused – consistently achieves profitable sales goals.
• Ability to remain flexible and willing to change strategies as business needs dictate.

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in eCommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of eCommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and eCommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication skills with the ability to collaborate cross‑functionally and influence stakeholders.
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Detail‑oriented and analytical mindset with strong problem‑solving skills.

We are pleased to share the base salary range for this position is $70,000 to $82,000 with additional bonus opportunities. Compensation will be determined based on factors that may include geographic location, skills, education, and experience. The range listed is the full base…