Key Account Manager

Key Account Manager – Independent Wholesale (KAM)

The Key Account Manager – Independent Wholesale (KAM) is responsible for driving Red Bull North America's (RBNA) volume, share, and distribution objectives within the Independent Wholesale channel. This role leads the development and execution of wholesale-specific strategies by managing key Independent Wholesalers and influencing downstream execution across their customer base.

This role achieves its objectives through aligning, translating, and executing mutual customer and Red Bull priorities through effective account management including, but not limited to – key customer relationship building, operating within RBNA Pricing Architecture, wiring at a region level to execute programs and priorities, management of extensive regional stakeholder relationships across regions, effectively influencing and communicating to execute field sales, and marketing organization to drive brand programming with Independent Wholesale Owners.

This role serves as the primary liaison between wholesalers, Distributor Partners (DPs), and internal RBNA teams to unlock scalable reach, improve execution standards, and drive profitable growth.

RESPONSIBILITIES

• Owns Independent Wholesale account performance across Distribution, Price, Promotion, and QPOD

  Develops and executes annual business plans aligned with RBNA priorities and Pricing Architecture

  Drives SKU distribution expansion across wholesale networks and downstream outlets

  Ensures wholesalers are fully stocked on priority SKUs and packages in line with Wholesale Strategy

  Sells and implements RBNA Optimum Price strategy, ensuring consistency across the wholesale program

  Ensures all programs are supported by effective POS, displays, and merchandising standards

  Customizes selling stories to align wholesaler economics with RBNA growth objectives

• Develop Independent Wholesalers to deliver volume, share, and distribution growth

  Establishes clear operating routines, KPIs, and performance tracking cadence

  Drives execution consistency across wholesale networks and sub-segments

  Influences wholesaler sales teams and downstream decision-makers to execute RBNA priorities

  Identifies and unlocks white space opportunities across independent retail, vending, food service, and multi channel outlets

  Ensures compliance with national pricing architecture and program standards

• Builds and maintains relationships with wholesale owners, operators, and key decision-makers

  Establishes a "wiring model" across HQ, regional, and field levels to ensure execution to outlet

  Acts as the central point of contact for Independent Wholesale within the region

  Partners cross-functionally with Distribution, Sales, Marketing, Finance, and Category teams

  Routinely engages in business reviews, market visits, and strategic planning sessions

  Influences execution through Distributor Partners (DPs) and DPMs

• Owns wholesale volume plan, trade budgets, and performance targets

  Develops and manages Customer Marketing Agreements (CMAs) and promotional funding

  Leads CPM planning and forecasting for Independent Wholesale accounts

  Tracks and manages all investments to ensure delivery against ROI and financial targets

  Manages T&E and trade spend within assigned budgets

• Leverages internal and external data (IRI/Nielsen/RBNA tools) to drive insight-led selling

  Identifies trends in wholesale pricing, assortment, and competitive activity

  Translates insights into actionable business plans and execution priorities

  Develops thought leadership in the Energy Drink category within wholesale

• Leads quarterly business reviews (QBRs) with wholesalers and internal stakeholders

  Provides Energy Insights that influence pricing, promotion, and distribution strategies

  Communicates programs and priorities through established processes (e.g., Chain Alerts)

  Ensures alignment and communication across DPs, DPMs, Regions, and HQ teams

  Shares best practices and success stories to scale execution across markets

EXPERIENCE

• Required:
• 4–6+ years of sales experience with a proven track record of delivering results
• Experience in CPG,…