Managing Associate, Marketing

Role: Managing Associate, Commercial Enablement

Location: Atlanta

Workplace Type: We ask all employees to work a hybrid schedule, with a minimum 3x/week in their local office. We welcome employees to utilize office space more than that where possible.

The Managing Associate of Commercial Enablement is a high-impact role at the heart of our revenue engine, acting as a vital catalyst for our business growth. In this position, you will execute a strategic enablement program that empowers our Sales and New Business teams with the critical resources, content, and tools required to effectively engage and convert executive-level prospects.

Working closely with enablement leadership, you will serve as the crucial bridge between our marketing operations and frontline sales. You will coordinate high-ROI enablement initiatives, optimize sales platforms, and drive commercial experiments that measurably accelerate the sales cycle and increase win rates.

• Arm the Frontline: Build, deploy, and maintain high-converting commercial playbooks, executive briefs, battle cards, one-pagers, and call guides.
• Launch Support: Spearhead the commercial rollout of new products, campaigns, and events, ensuring sales teams are prepared with precise, market-ready messaging.
• Knowledge Management: Curate and maintain centralized enablement resources and knowledge libraries, ensuring sales teams have immediate access to the assets they need to close deals.
• Translate Content into Revenue: Partner with Marketing, Communications, and Content teams to adapt industry insights and event takeaways into hard-hitting, prospect-facing sales collateral (e.g., nurture campaigns and follow-up materials).
• Note:
  
  This role does not own initial content creation, but rather acts as the "commercial translator" who packages content to drive sales execution.

• Optimize Performance: Implement and track commercial experiments (e.g., outreach sequence testing, messaging A/B tests), document learnings, and update playbooks based on data-driven outcomes.
• Operational Excellence: Manage and update sales sequences, ensuring all commercial assets remain organized, highly accessible, and aligned with current market positioning.
• Measure Impact: Analyze commercial engagement metrics, track content utilization, and measure campaign support to identify revenue-driving operational improvements.
• Cross-Functional Synergy: Act as the daily commercial liaison between Sales, Marketing, Content, Revenue Operations, and Client Success teams to ensure all commercial programs launch seamlessly.

You are a commercially minded, proactive builder who understands what it takes to move a deal forward. You possess a unique blend of strategic thinking and operational discipline, allowing you to see the big picture while flawlessly executing the details. You are a natural translator, capable of taking complex thought leadership and turning it into punchy, persuasive assets that sales teams want to use.

Highly collaborative and data-driven, you thrive in an environment where you can constantly test, measure, and optimize to drive measurable business growth.

• Relevant
  
  Experience:
  
  3+ years of experience in Sales Enablement, Product Marketing, Revenue Operations, or a quota-carrying B2B Sales role.
• Commercial Acumen: A deep understanding of B2B sales cycles, executive-level buyer journeys, and what frontline sales teams need to succeed.
• Exceptional Communication: Strong copywriting and editing skills with a proven ability to translate complex concepts into clear, value-driven commercial messaging.
• Technical Proficiency: Hands-on experience with modern CRM platforms (e.g., Salesforce, Hub Spot) and sales enablement/outreach tools (e.g., Outreach, Salesloft, Seismic, Highspot).
• Analytical Mindset: The ability to interpret engagement metrics and content utilization data to make informed, strategic recommendations.
• Project Management: Proven ability to manage multiple cross-functional initiatives simultaneously in a fast-paced environment.

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