Sales Manager

Residential Sales Manager ($210K OTE) – Lead Atlanta’s Premier Exterior Remodeling Brand
About This Search (Confidential)

We are conducting a confidential executive search on behalf of Atlanta’s premier, highly reputable residential exterior home services provider. Operating with a robust revenue base between $25M and $30M—and targeting $50M over the next 4 to 5 years - this company has built its dominant market footprint on a simple core principle:
we do what we say we are going to do.

Unlike private equity-driven competitors that prioritize profit margins over people, our client operates with total integrity, customer-first quality, and absolute financial transparency. Sales representatives receive clear, timely compensation and full operational back-end support. This culture of trust is why team members stay for 10 to 25 years, choosing to build their careers here. If you are seeking rock-solid stability, an unbeatable market reputation, and a supportive, high-accountability environment, this is your home.

As the Residential Sales Manager
, your mission is to lead, mentor, and elevate a high-performing team of 15 residential sales representatives. Reporting directly to the General Manager and Assistant General Manager.

This role is the bridge between strategy and real-world execution. The organization has established a proven consultative sales playbook, an exceptional lead generation pipeline, and an eager team ready to win. Your primary mandate is to drive playbook adoption through hands‑on coaching, in‑person meeting leadership, and structured field mentorship - scaling top‑line residential revenue with steady, sustainable 15% year‑over‑year growth.

• Competitive Base Salary: $140,000 guaranteed base.
• Aggressive Bonus Potential: Up to 50% of base salary ($70,000), bringing total potential On-Target Earnings (OTE) to $210,000+.
• Company Vehicle: Fully branded, company-provided vehicle for field work and client/rep visits.
• Comprehensive Benefits Package: Medical, Dental, and Vision coverage.
• Retirement Planning: 401(k) plan.
• Work-Life Balance: Generous Paid Time Off (PTO) and paid holidays.

Field Leadership (70%): Spend the majority of your week in the truck performing field ride‑alongs, conducting side‑by‑side customer inspections, and delivering real‑time coaching to sales reps.

• In-Person Sales Meetings (15%): Plan and execute structured, energetic, and value-driven weekly sales meetings that focus on agenda-driven training, skill development, and clear actionable takeaways.

Process Accountability: Drive full adoption of the proprietary consultative sales playbook across the residential team without compromise.

• Data & Analytics (15%): Utilize CRM reporting to analyze sales trends, examine close ratios, monitor lead distribution, and build strategic growth plans.

Performance Management & Hiring: Evaluate team dynamics, recruit top‑tier talent, maintain proper lead balance across the rep count, and make tough performance decisions when necessary.
Front-Line Execution: Comfortably ascend ladders to inspect walkable roof areas alongside your reps to lead by example and maintain elite credibility.

• Sales Leadership: Minimum 5 years of proven sales management experience leading a team of 10+ direct sales reps.
• Industry Background: Deep background in big-ticket residential exterior home services ($10,000+ average ticket sizes)—such as roofing, siding, windows, pools, decks, hardscapes, or driveways, preferred.
• Process Mastery: Proven success enforcing a structured, consultative sales process paired with experience managing teams that utilize consumer financing (e.g., Service Finance, Enerbank, Upgrade, Wells Fargo).
• Data Literacy and CRM Proficiency: Tech‑savvy with hands‑on proficiency in CRM data analytics and reporting. Expertise in using CRMs such as Job Nimbus, Salesforce, Service Titan, Accu Lynx, etc., is required.
• Physical Capability: Ability and willingness to climb ladders and step onto walkable roof sections to conduct field training, is preferred.
• Scale
  
  Experience:
  
  Prior experience helping scale a residential services…