Business Development Manager, Southeast

The Business Development Manager is responsible for driving direct sales growth and market expansion for Redexim’s natural and synthetic turf maintenance equipment across Georgia, Alabama, and Northern Florida. This role develops new business opportunities, strengthens end-user relationships, supports existing accounts, and serves as the primary sales contact within the territory.

• Achieve territory sales, revenue, and gross margin targets.
• Maintain and grow existing partnerships while recruiting and onboarding new customers.
• Generate new business through CRM lead management prospecting, networking, and product demonstrations.
• Build relationships with golf courses, sports field managers, contractors, municipalities, schools, universities, and other turf maintenance customers.
• Collaborate with customers to increase sales through training, product line reviews / demonstrations, annual reviews, and ongoing support.
• Develop and execute territory sales plans and provide regular reports to management.
• Support marketing initiatives by attending trade shows, industry events, customer demonstrations, and association activities.
• Serve as the primary contact for customer inquiries, quotations, and sales-related activities within the territory.
• Conduct market research and provide competitive and customer feedback to support business strategy.
• Utilize CRM and business systems to manage customer relationships and sales activities.
• Manage travel, expenses, and territory operations efficiently while maintaining strong customer service and professionalism.

• Achieve or exceed annual sales targets.
• Maintain and Service current Redexim retail partners.
• Recruit and onboard new Redexim partners in alignment with annual sales targets.
• Drive growth by building relationships with target end-users for Redexim products.

• Identify and pursue new business opportunities through cold-calling, networking, and lead generation through CRM.
• Generate end-user demand by conducting product demonstrations with key stakeholders such as golf courses superintendents, sports and field ground managers, and contractors.
• Work actively with the right dealers / partners in the territory that provide access to the identified end users of our products. Outside sales managers, branch managers, events, training.
• Develop partnerships with local associations related to turf maintenance products, government entities such as schools, universities, municipalities, parks departments, and other self-maintainer properties within the assigned territory.
• Identify and approach potential clients such as golf, soccer, football which have not engaged with Redexim previously and promote the Redexim brand and products.
• Be the main point of contact for area associations and activity engagement.
• Conduct Market research to identify emerging trends and opportunities within assigned area of responsibility.

• Channel and Marketing Support
• Provide comprehensive training and ongoing sales support to dealers throughout the territory.
• Prepare sales plans and reports for management.
• Foster long-term relationships with both new and existing accounts.
• Collaborate closely with dealers to expand their businesses, including conducting product demonstrations, facilitating product line reviews yearly, and providing training, sales, and service support.

• Support Redexim brand marketing initiatives.
• Attend national and regional company meetings as required.
• Participate actively in industry events and trade shows to promote Redexim products.
• Provide valuable channel feedback to Redexim regarding product performance, market acceptance of marketing initiatives, and competitive intelligence.
• Plan and execute customer engagement events such as road shows, open house demonstrations and niche product presentations.

• Company Vehicle
• Medical, Dental and Vision insurance
• 401K
• Holidays
• PTO

• Minimum 5 years’ experience of territory sales or business development, preferably in turf equipment.
• Proven success in achieving sales goals and developing new business.
• Strong communication, presentation, relationship-building, negotiation, and organizational skills.
• Ability to travel extensively (approximately 70%) and operate company vehicles, trailers and equipment.
• Proficient with CRM systems and Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Expected to work in diverse office and professional environments, client locations and trade shows.

About Redexim

For more than 45 years, we’ve built turf management equipment designed to deliver quality beneath your feet. From grassroots clubs to world-class stadiums, and from municipal parks to the most storied golf courses, we empower turf professionals to make sport happen and create unforgettable moments season after season.

What began with the Verti-Drain® has grown into a range of durable aerators, overseeders, top dressers,…