Sales Manager

Department:
Sales Execution– Coffee Service Division

Travel Required:
Up to 50%

Work Type:
On-site

The Sales Manager is responsible for leading and developing a high-performing sales team to drive growth, achieve key performance indicators (KPIs), and supporting the Company’s strategic objectives. This role oversees day-to-day sales operations at assigned location(s), including staffing, training, financial performance, and customer engagement. The Sales Manager plays a critical role in sales execution, account development, and operational excellence—while fostering a results‑driven, safety‑focused culture that supports long‑term business success.

• Analyzes and controls expenditures to manage profit and loss (P&L) responsibilities.
• Directs sales forecasting activities and reviews and analyzes sales data to set performance goals and promote sales.
• Executes strategies to exceed sales goals, achieve KPIs, and effectively handle customer issues.
• Prepare detailed sales reports outlining volume, potential growth areas, and expansion opportunities.
• Maintains current knowledge of markets, customers, vendors, and competitors to drive business success.
• Directs channel development and coordinates sales distribution, including establishing and assigning territories, quotas, and routing optimization.
• Oversees development and retention of DSD accounts through direct team management.
• Engages primarily with key customers (large, complex, or at‑risk accounts) and supports sales representatives in relationship management, deal negotiation, and closure.
• Represents the company at trade association events; may coordinate or lead special events on weekends or evenings.
• Oversees location operations including staffing, training, inventory, financials, systems, and facilities to support revenue and financial goals.
• Manages DSD team activities to meet objectives, including relationship building, performance tracking, issue resolution, and trade show participation.
• Collaborates cross‑functionally to support overall company initiatives.
• Builds, develops, and retains a high-performing sales team and ensures succession planning is in place.
• Establishes short‑ and long‑term goals for teams and individuals, leveraging data to optimize performance.
• Participates in daily staff activities and may coordinate route coverage.
• Promotes and enforces safe workplace behaviors and strives to achieve all safety goals.
• Conducts warehouse walkthroughs as needed.
• Supervises staff in accordance with company policies and applicable laws.
• May be asked to perform additional duties, as necessary.

• High school diploma or equivalent required; bachelor’s degree in a related field preferred.
• 3 years of supervisory experience in a sales environment.
• Must be at least 21 years old.
• DOT medical certification required.
• COVID vaccination may be required depending on route or customer requirements.
• Successful completion of a pre‑employment physical required.
• Valid driver’s license required; CDL may be required depending on location.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and handheld point‑of‑sale systems preferred.
• Builds Trust.
• Customer Centric.
• Effective Communication.
• Integrity.
• Results Oriented.
• Business Acumen.
• Decision Making.
• Navigates Complexity.
• Provides Guidance.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:

• Frequently required to sit.
• Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear.
• Regularly required to lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• Field Sales Environment:
  While performing the duties of this…