Business Development Representative - Americas
Listed on 2026-08-07
-
Sales
Sales Development Rep/SDR, Business Development, Sales Representative
Business Development Representative - Americas
Role:
Business Development Representative / Lead Generation
Department:
Sales
Location:
New York, Atlanta or Los Angeles
Reports into:
Head of Business Development (based in London)
About the role
Disguise is looking for a Business Development Representative (BDR) to join our expanding team.
As the first point of contact for potential customers, you will be the face and voice of Disguise, inspiring creatives and technologists to explore our platform for spectacular visual experiences. Your mission? To engage, qualify, and drive new business opportunities across the Americas while collaborating with our global teams from Los Angeles to London and beyond.
To thrive in this role, you’ll need to be a sociable, tenacious, dynamic and self-motivated professional eager to develop experience in a fast-paced, innovative environment.
What you’ll do
- Meet weekly, monthly, and annual lead generation and pipeline targets.
- Track and report on weekly, monthly, and quarterly KPIs, including activity, lead generation, lead conversation, opportunity generation and pipeline creation.
- Develop and execute prospecting strategies, including calls, emails, and social selling.
- Research and qualify new leads from marketing campaigns and events based on predefined criteria.
- Manage inbound lead follow-ups and convert prospects into qualified sales opportunities.
- Collaborate with sales managers to strategize on outbound pipeline generation.
- Gain a clear understanding of client needs and desired outcomes.
- Effectively communicate with the sales team for product demonstrations and sales handoffs.
Customer Engagement & Relationship Building
- Act as the first point of contact for potential customers, delivering exceptional first impressions.
- Host initial discovery meetings and lead compelling demonstrations of Disguise products.
- Clearly communicate value propositions tailored to customer needs.
- Overcome objections and provide creative solutions to challenges.
- Maintain accurate customer records in CRM using Salesforce and Salesloft.
Industry & Product Knowledge
- Stay up-to-date with Disguise products, updates, press releases, and competitive solutions.
- Attend industry events to identify new opportunities (roughly 2-4 per year).
- Collaborate with cross-functional teams to align strategies and insights.
- Provide clients clarity on how Disguise’s offerings can help potential clients and why they should choose to partner with Disguise.
Experience:
- 2+ years in a prospecting capacity; making cold calls, qualifying leads, and handling objections
- Ability to develop and maintain strong customer and partner relationships
- Industry interest; production, entertainment, live events, or broadcast
- SaaS, hardware, or technical services sales experience is a bonus
Behaviours and values
- High level of attention to detail: able to keep reports and documentation up to date.
- Winning mindset: being brave, bold and striving for growth.
- Driven: being proactive and passionate in seeking what might not immediately be apparent.
- Dependable: being both a team player and autonomous agent to drive results.
- Dynamic: being able to pivot quickly with an abundance of energy and resilience.
- No Ego: being approachable, authentic and humble.
- Desire to grow into Account Management / Sales Representative role in the future.
This is the the basic salary range for U.S. based candidates. The commission component not included in this range and will be added to the total compensation package.
Compensation for candidates based outside the U.S. will be determined in line with local market benchmarks and internal equity
Basic Salary Range
$55,000 - $60,000 USD
About Disguise
Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney,…
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