Sale representative

For over four decades, True World Foods has been a premier distributor of high-quality seafood, specialty Japanese and Asian culinary ingredients, A5 Japanese Wagyu, and gourmet dry/frozen goods. Partnering with top sushi bars, fine dining establishments, hotels, and Asian grocery retailers across North America, we pride ourselves on providing pristine quality—from our exclusive Japanese air shipments (Toyosu & Fukuoka Express) to trusted signature brands like Fish Bay, Umaizo, and Homare.

We are currently seeking a proactive, driven B2B Food Sales Representative to join our Atlanta branch. If you have a passion for food, strong relationship-building skills, and sales or food service experience, we want to hear from you!

As a B2B Food Sales Representative for True World Foods Atlanta, you will drive business growth across Metro Atlanta and assigned regional out-of-state territories. This role involves prospecting new accounts, managing client relationships, and visiting customers in person—both locally in Georgia and through scheduled out-of-state travel.

• In-Person Client Visits:
  Conduct regular site visits to local customers in Metro Atlanta, as well as multi-day regional travel to meet with out-of-state accounts to build relationships and present product samples.
• Business Development:
  Identify, prospect, and close new sales opportunities with chef-driven concepts, sushi bars, fine dining restaurants, and retail markets.
• Account Management:
  Serve as the main point of contact for existing clients, facilitating order cycles, resolving issues, and introducing new seasonal items.
• Product
  
  Education:
  
  Educate chefs, kitchen managers, and buyers on our premium inventory, including sushi-grade fish (Toro, Uni, Hamachi), direct air shipments from Japan, A5 Wagyu, and specialty pantry goods.
• Territory & Market Growth:
  Stay updated on regional market trends, competitor activity, and pricing shifts to maximize territory sales performance.
• Operations
  
  Collaboration:
  
  Work closely with customer service, logistics, and warehouse teams to ensure accurate order fulfillment and timely deliveries.

Required:

• Travel Flexibility:
  Willingness and ability to make daily local sales calls by car and undertake periodic overnight travel for out-of-state accounts (approx. 20% – 30% out-of-state travel).
• Valid Driver’s License:
  Active driver's license with a clean driving record.
• Experience:
  
  2+ years in B2B sales, wholesale food distribution, or restaurant/hospitality operations (Chef, Purchaser, Kitchen Manager, or FOH Management).
• Culinary Passion:
  Solid understanding of high-end seafood, Japanese/Asian cuisine, and gourmet ingredients.
• Skills:
  
  Excellent communication, negotiation, and time/territory management skills.

Preferred:

• Prior experience managing a multi-state or regional sales territory in food service or perishable goods.
• Bilingual fluency in English and Japanese, Korean, or Mandarin/Cantonese , Thai, Indonesia is a strong plus.

• Competitive Base Salary + Performance Bonus
• Company vehicle allowance
• Full travel expense reimbursement & per diem for overnight/out-of-state travel
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan with Company Match
• Generous employee discounts on premium seafood and specialty food items