Director, New Business Development, NA
Listed on 2026-08-22
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Sales
Business Development, Sales Manager, B2B Sales
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Director, New Business Development, NAAtlanta, Atlanta, GA, US
7 days ago Requisition
Director, New Business Development, NA
ATL preferred (Hybrid: in offices, Mondays, Wednesdays & Thursdays in-office)
Reports to: VP, Sales
About Encompass Digital Media
Encompass is a global Managed Services company delivering end-to-end video solutions to broadcast and media companies. We specialize in content acquisition, management, and distribution across any platform, anywhere in the world.
Position Summary
We are seeking a dynamic, results-driven Director, New Business Development to lead our sales efforts across the European region. This senior-level role is focused on hunting new business, identifying strategic opportunities, and driving revenue growth. The ideal candidate is a go-getter with a “win-the-day” mentality, passionate about building relationships, understanding market dynamics, and closing deals.
Key Responsibilities:
- Proactively identify, pursue, and secure new business opportunities across the European media and entertainment landscape.
- Develop and execute strategic sales plans to build a robust pipeline of prospects and convert leads into long-term clients.
- Conduct market research to understand customer needs, industry trends, and competitive positioning.
- Cultivate relationships with key decision-makers at broadcasters, content owners, OTT platforms, and media companies.
- Collaborate with internal teams (Product, Marketing, Operations) to tailor solutions that meet client requirements.
- Lead negotiations and close high-value deals that align with Encompass’s strategic goals.
- Represent Encompass at industry events, conferences, and client meetings across Europe.
- Must be able to provide regular daily, weekly monthly reporting on pipeline development, sales forecasts, and market insights within CRM.
Required
Education & Experience:
- Proven track record of successfully closing complex B2B sales in the media, broadcast, or technology sectors.
- Successful track record of leading, orchestrating and completing complex RFI, RFPs, RFQs.
- Minimum of 10+ years in business development or sales leadership roles, preferably in the NA market with Broadcast Media based customers, D2C, OTT, System integrators etc.
- Deep understanding of media workflows, content distribution, and digital platforms, onprem and cloud and SaaS workflows.
- Must have key contacts and experience in High Value Sports Business across Europe.
- Experience selling cloud-based media services, live event solutions, or managed broadcast services.
- Familiarity with European regulatory environments and media licensing frameworks.
- Existing network of contacts within European broadcasters, sports leagues, or streaming platforms.
- Experience working in a matrixed global organization.
- Seasoned CRM user in Saleforce, Hubspot, etc.
- Must have extensive experience using Microsoft 360, Word, PPTX, Spreadsheet, Smartsheet, Jira, Confluence, etc. and other sales enablement tools.
Required Skills:
- Exceptional communication, negotiation, and relationship-building skills.
- Strong analytical skills with the ability to interpret sales data and market trends to inform strategy.
- Self-starter with a high level of initiative, energy, and a relentless drive to succeed.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Willingness to travel across NA as needed and work with a Global matrix organization
- Must have a collaborative/ team work centric approach
Key Performance Indicators (KPIs):
- New Revenue Generation: Achieve quarterly and annual new business revenue targets.
- Pipeline Growth: Build and maintain a qualified sales pipeline with clear progression stages.
- Client Acquisition: Secure a targeted number of new logos (clients) per quarter.
- Sales Cycle Efficiency: Reduce average time-to-close through strategic engagement and negotiation.
- Sales Hygiene: keep Hubspot/ Netsuite- EDM’s CRM updated on daily basis
- Market Penetration: Expand Encompass’s footprint in priority European markets and verticals.
- Customer Engagement: Increase the number of high-quality meetings and proposals delivered monthly.
- Cross-Functional Collaboration: Demonstrate effective coordination with internal teams to deliver tailored solutions.
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