Fitness Marketing & Sales Director

Job Summary

Our Fitness Marketing & Sales Directors are people who are passionate about the value martial arts and fitness adds to a person’s life. They must be fully invested to market and sell martial arts lessons to the whole community. A successful director can double the gross income of a studio. They are usually the first and most important contact that a prospective student/client has with a school.

They must be friendly, professional, personable, and approachable. Being detailed and organized is key! No prior martial arts experience needed.

• Execute lead generation (systems provided) in monthly advertising and promotions
• Follow and complete daily task and business statistics tracking in the Management Manual
• Drive marketing programs to increase student membership sales
• Assist with facility management: ensuring the facility is clean, safe, and upholds brand standards
• Coordinate and execute community events regularly to engage with prospective students/clients (Parent’s Night Out, White Belt Buddy Bash)
• Oversee and implement all corporate initiatives and activities including marketing campaigns and community/event sponsor ships
• Accomplish new membership monthly goals
• Accomplish upgrade goals for all upgrade programs
• Sell 90%-100% of equipment packages of Basic, Black Belt, Premier Training, and other programs
• Accomplish overall studio revenue goals through down payments, paid-in-fulls, and equipment packages for new and upgrade membership sales, plus miscellaneous pro shop sales, tournaments, testing fees, and events

• Can‑do attitude as a self‑starter with strong attention to detail
• Sales‑driven attitude
• Strong desire to make an impact
• Ability to work a varied schedule including evenings, weekends, and holidays
• Ability to work in conditions with multiple priorities, extended schedules, and specific time constraints
• Strong communication and interpersonal skills
• Team player
• Ability to communicate clear decisions, next steps, and accountability

Premier Martial Arts is an equal opportunity employer.

Job Type: Full‑time