Champion Windows - Vice President of Sales

Vice President of Sales

Location:

Cincinnati, OH;
Atlanta, GA; or Charlotte, NC – Hybrid / Field-Based. This position must be based in one of these three markets and requires frequent travel across Champion's national footprint.

The Vice President of Sales provides strategic leadership, direction, and accountability for Champion's nationwide sales organization. Reporting to the Division President, this role owns the brand's sales strategy, field execution, revenue performance, and sales leadership structure across a large, multi-region B2C organization, ensuring Champion delivers sustainable growth, strong margins, and a consistent customer experience across all markets.

Serving as Champion's senior sales leader and integrator, the Vice President translates corporate growth objectives into disciplined execution through Regional and market leaders. This is a highly field-oriented role, with significant time spent in Champion markets coaching leaders, strengthening sales execution, and ensuring consistent adherence to the Champion Playbook, selling standards, pricing discipline, and performance expectations. The role uses data and analytics to improve bookings growth, close rates, yield, profitability, forecasting accuracy, and overall sales productivity.

The Vice President partners closely with operations, marketing, and centralized support teams to align lead generation, sales capacity, talent, and the sales-to-operations handoff. With Champion making a significant investment in marketing-generated leads, this role is also responsible for ensuring disciplined lead management and conversion across the organization. Success in this role will directly influence Champion's ability to scale its in-home sales organization, strengthen leadership capability, expand into new markets, and achieve predictable, profitable growth.

• Vision and leadership skills required to drive change and build a high-performance culture across a large, multi-market sales organization.
• Strong financial and business acumen, including budgeting, forecasting, margin management, and job cost analysis.
• Ability to analyze sales, operational, and profitability metrics and translate insights into clear action plans.
• Expert coaching, influencing, and organizational-development capabilities, with experience leading through Regional leaders and other managers of managers.
• Deep experience leading large-scale direct-to-consumer (B2C) sales organizations and structured selling processes; experience with in-home and one-call-close sales models strongly preferred.
• Strong understanding of lead-flow management, including maximizing conversion of marketing-generated leads from assignment through close.
• Demonstrated ability to drive consistent sales execution across a large, geographically dispersed organization.
• Superior communication, interpersonal, and cross-functional collaboration skills at the executive level.
• Strong field-leadership mindset with the ability and willingness to spend significant time in markets coaching leaders and sales teams.
• Proficiency in CRM/sales-performance platforms, Microsoft Suite, and data-driven decision-making.

Preferred

• Experience with the Champion Playbook or a comparable structured selling system.
• Experience designing sales compensation and incentive programs.
• Experience opening new locations or expanding into new geographic markets.
• Experience with canvassing or other field-based lead-generation channels.

• Bachelor's degree in Business, Sales, Marketing, or a related field, or equivalent experience.
• Minimum of 12–15 years of progressive sales leadership experience in a multi-location, direct-to-consumer environment.
• Demonstrated experience leading a large B2C sales organization with approximately $350M–$500M in annual revenue, bookings, or comparable sales volume.
• Prior experience leading managers of managers, such as Regional Vice Presidents, Regional Sales Managers, or Area Managers, across a large geography.
• Proven track record of successfully scaling a large, multi-location sales organization.
• Demonstrated track record of driving top-line growth, improving close…