Regional Admissions Counselor

Regional Admission Counselor (Macon / Metro Atlanta / Savannah) Wesleyan College seeks a full-time mission-driven Regional Admission Counselor to expand awareness and interest in Wesleyan and convert that interest into enrolled students. Reporting to the Manager of Undergraduate Recruitment, this position will play a key role in developing and implementing strategy to enhance the recruitment efforts of Wesleyan College, including coordinating the recruitment of a specific geographic territory using a data-informed approach and developing relationships with students, supporters, and influencers from initial inquiry through enrollment.

This Georgia-based regional role may be based in Macon, Metro Atlanta, or Savannah, depending on the successful candidate and assigned territory. The position blends extensive in-person recruitment throughout Georgia with remote/virtual recruitment, relationship building, application counseling, and regular collaboration with the Macon campus team. The counselor partners closely with campus admission operations and uses the College’s CRM to plan outreach and measure results.

Regional counselors are trusted to become experts in their assigned markets and will have meaningful input into school prioritization, travel planning, counselor engagement, and recruitment strategy based on data and what they are seeing in the field.

In addition to a competitive salary, Wesleyan College offers a comprehensive benefits package including:

• Comprehensive health insurance for employees and dependents
• Generous retirement plan contributions
• Tuition waivers for employees and dependents
• Paid time off, including vacation and sick leave
• A supportive, mission-driven campus culture with flexibility for work-life balance

• Develop a broad and deep understanding of Wesleyan College’s mission, key features and advantages to present information about Wesleyan in an accurate, effective, and compelling way.
• Build and manage an assigned recruitment territory to drive inquiries, applications, deposits, and enrollments.
• Cultivate relationships with students, families, counselors, and community partners through school visits, fairs, events, and virtual outreach.
• Guide students through the admission process - inquiry to enrollment - including application reading and scholarship/aid next steps.
• Use CRM data to plan travel, track the funnel, and execute timely, personalized follow-up.
• Represent Wesleyan professionally at on-/off-campus and virtual programs; evening/weekend work and travel are expected.

• Territory management & travel
  - Develop and implement a comprehensive recruitment plan to achieve assigned goals for a large geographic region, utilizing historical data, current market trends, and independent research. Travel will typically involve 12-16 weeks per year and include individual meetings with families, visits to high schools and attendance at college fairs.
• Outreach & events
  - Deliver engaging information sessions and presentations (on campus, off campus, and virtual); support open houses, yield days, and counselor programs. Collaborate with Wesleyan faculty/staff and coordinate with the centrally managed Student Ambassador program to facilitate peer-to-peer interactions.
• Pipeline development
  - Generate and nurture leads from inquiry through deposit using timely, personalized follow-up via email, phone, text, and video; log all activity in the CRM. Maintain high-touch service for counselors, students, and families in your region.
• Application counseling & reading
  - Advise students/families on admission, scholarships, and next steps; evaluate applications in a holistic process and meet seasonal reading goals; confidently discuss affordability and return on investment.
• Partnerships
  - Through frequent travel and continuous communication, develop and cultivate strong relationships with school counselors, community-based organization representatives, independent educational consultants, and other influencers in assigned recruitment territory.
• Data & reporting
  - Use CRM and historical data to set goals, target schools, and report on territory performance and event ROI;…