Media Strategist WXIA WATL-TV

Category: Media – Journalism – Newspaper

Position/

Title:

Media Strategist 4905

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than?100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

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Alive Atlanta is seeking a motivated and strategically minded Media Strategist to support our sales organization as part of a structured Account Executive development program.

This role serves as a strategic extension of the sales team, supporting pre-sale process, business development, proposal development, and integrated campaign development across broadcast, digital, OTT/CTV, streaming, and emerging platforms. Designed as a hands‑on developmental role, this position provides exposure to every phase of the advertising sales cycle while preparing high‑performing individuals for transition into a future Account Executive role within approximately 12–18 months based on performance and business needs.

This is not a supervisory position. It is a collaborative, execution-focused role for individuals interested in becoming consultative media sales professionals and future revenue leaders within 11

Alive Atlanta.

Sales Support

• Support Account Executives, Account Managers, and Sales Leadership with pre-sale activities including prospecting, audience analysis, marketing objective development, proposal support, and integrated campaign strategy across broadcast, digital, OTT/CTV, and emerging platforms.
• Conduct pre-call planning and utilize provided research to support client conversations and sales initiatives.
• The ideal candidate will combine strong analytical thinking, prospecting discipline, business development initiative, and operational execution while gaining hands‑on exposure to every phase of the advertising sales cycle

Business Development & Prospecting

• Build target lists, vet prospects, and assist with appointment setting.
• Identify new business opportunities and support pipeline growth across linear and digital platforms.

Development & Growth

• Prospecting and business development
• Client strategy and proposal development
• Audience analytics and media planning
• Campaign execution and optimization
• Client retention and revenue growth

• Strategic Thinking
• Business Development
• Communication & Relationship Building
• Project Management
• Organization & Multitasking
• Problem Solving
• Consultative Sales Mindset

• Bachelor’s degree preferred or equivalent experience
• Strong communication and organizational skills
• Proficiency in Excel, PowerPoint, and CRM systems
• Experience with Salesforce, WOMS, Comscore, or digital advertising platforms is a plus
• Interest in media sales, marketing, and advertising strategy

• Sales support effectiveness
• Prospecting and pipeline contribution
• Accuracy in campaign execution
• Strategic support provided to the sales team
• Readiness for future Account Executive responsibilities

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre‑tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

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