Senior Director of Augur Sales

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Full Time Senior Atlanta, GA, US

Salary Range: $ To $ Annually

The Senior Director of Augur Sales owns the Augur revenue number. The role carries the full revenue target across banks, credit unions, appraisal firms, and any other future market verticals. This role will lead the Account Executives and Sales Development Representatives covering those segments, and the Augur Subject Matter Expert supporting them. Ownership includes segment strategy, pipeline quality, pricing discipline within approved guardrails, forecast integrity, quota attainment, and the design of the go to market model as the business scales.

The role sits on the revenue leadership team and partners with Appraisal Operations, Technology, Product, Compliance, Marketing, and Client Success. The leader is expected to carry strategic deals personally at current scale while installing the process, cadence, and talent required to support a materially larger business.

• Own the Augur revenue number across all segments, including new business, expansion, and renewal contribution in partnership with Client Success.
• Own revenue quality. Report contracted recurring revenue separately from pilot, trial, and month to month arrangements, and separately from verbal commitments with no signed agreement.
• Own the sales motion into financial institutions. Qualify and advance every opportunity against a named executive sponsor, an identified budget source, and third party risk clearance. Treat vendor due diligence and information security review as sales stages with an assigned owner and a committed date.
• Own pricing and deal structure within approved guardrails. Escalate exceptions, non standard terms, and multi year or multi product structures to the Chief Revenue Officer.
• Attract, hire, train, develop, and hold accountable a high-performing sales organization, including Sales Development Representatives, Account Executives, and the Augur Subject Matter Expert.
• Establish clear sales targets and quotas aligned with Augur’s annual revenue and growth objectives and ensure team members consistently achieve or surpass these targets.
• Own the annual commercial plan, including segmentation, account coverage, capacity modeling, quota setting, and commission plan design in partnership with Finance and Human Resources.
• Lead and develop SDRs on effective prospecting, cold outreach, qualification, objection handling, and appointment-setting practices to create a reliable, high-quality pipeline for Account Executives.
• Lead and support Account Executives throughout the full sales cycle by providing sales strategy, opportunity reviews, sales coaching and negotiation guidance, and performance management.
• Lead the Augur Subject Matter Expert as the technical and appraisal resource for the sales cycle. Set the rules for when the role enters an opportunity, direct participation in discovery, demonstrations, and solution design, and hold the role to defined contribution measures rather than activity counts.
• Manage Subject Matter Expert capacity as a scarce resource. Allocate it across new business, Client Success escalations, conferences, and Marketing commitments, and elevate to the Chief Revenue Officer when demand exceeds capacity.
• Own the Augur demonstration and solution design standard, including a consistent demonstration narrative, discovery structure, and handoff into Client Success at close.
• Own the sales forecasting process and provide accurate, timely pipeline updates, revenue projections, risks, and recommended…