Internet Sales Director

INTERNET DIRECTOR
Kia of Alpharetta | Alpharetta, Georgia

Kia of Alpharetta is looking for a high-energy, results-driven Internet Director to lead and transform our digital sales operation.

This is not a traditional BDC management position. We are looking for a leader who understands that the purpose of an internet lead is to create engagement, sell the appointment, and ultimately sell a vehicle.

At KOA, we are building something different—an organization centered around People, Purpose, Performance, Accountability, and Opportunity for Growth.

The Internet Director owns the dealership's internet sales performance from the moment a lead enters the CRM through appointment, showroom visit, sale, and follow-up.

Turn opportunities into conversations.
Turn conversations into appointments.
Turn appointments into sold vehicles.

Nothing happens until we sell the appointment.

• Own and manage all internet lead processes and performance.
• Drive the dealership toward a 10%+ internet closing ratio, with a goal of 15%+.
• Maintain exceptional response times while ensuring responses are personalized and meaningful—not simply designed to stop the CRM clock.
• Ensure every lead is properly worked, documented, followed up, and dispositioned in the CRM.
• Create and enforce structured follow-up processes for unsold opportunities.
• Monitor appointments set, confirmed, shown, sold, and closing percentages.
• Train sales associates on phone, text, email, video, and digital communication.
• Ensure customers receive personalized introduction and vehicle walk around videos when appropriate.
• Review lead quality, duplicate leads, lost opportunities, and aging prospects.
• Work directly with sales managers to maximize appointment show and closing rates.
• Hold team members accountable to KOA's internet process and standards.
• Evaluate lead sources and provide management with actionable performance data.
• Develop scripts, templates, campaigns, and processes that improve customer engagement.
• Conduct daily coaching and performance reviews with the internet team and participating sales associates.
• Recruit, develop, and retain high-performing internet talent as the department grows.

We want someone who is competitive, analytical, disciplined, and obsessed with execution.

The right person doesn't just report numbers—they know why the numbers moved and what needs to happen next.

You should understand automotive CRM systems, lead management, digital retailing, appointment-setting, phone processes, sales funnels, and dealership operations.

Most importantly, you must be willing to coach, inspect, verify, and hold people accountable.

Success will be measured through:

Speed-to-Lead | Contact Rate | Appointment Set Rate | Appointment Show Rate | Internet Closing Rate | Sold Units | CRM Compliance | Lead Source Performance

Our expectation is continuous improvement with a minimum objective of 10%+ internet closing, while building toward 15%+ performance.

You may already be an Internet Director, BDC Director, Internet Sales Manager, or a high-performing automotive leader ready for the next opportunity.

We value leadership ability, hunger, discipline, and results more than titles.

You must be comfortable working in a fast-paced environment where expectations are high and accountability is part of the culture.

KOA is under new ownership and leadership, and we are building for significant growth.

We believe great organizations are built by developing great people. If your goal is simply to maintain a department, this probably isn't the opportunity for you.

If you want to build something, develop people, create processes, drive results, and…