Business Development Manager III - Financial Wellness Solutions

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Development Manager III within PNC’s Financial Wellness Solutions organization, you will be based in the East Territory.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Development Manager III within PNC’s Financial Wellness Solutions organization, you will be based in the Midwest Territory.

At PNC Financial Wellness Solutions, we partner with employers to help improve the financial well‑being of their workforce. Our solutions are designed to support employees across their financial journey while helping employers strengthen benefits offerings, increase engagement, and drive better financial outcomes. Our portfolio includes:

• Health Savings Accounts (HSAs)
• Flexible Spending Accounts (FSAs)
• Health Reimbursement Arrangements (HRAs)
• Student Debt Solutions
• Earned Wage Access
• Financial Education and Wellness Programs
• Other employer-sponsored financial wellness and benefit solutions

This role is primarily focused on supporting the Relationship Manager (RM) book of business, working with assigned Relationship Managers to pursue opportunities with existing clients and targeted prospects within the Large Corporate, Diversified Industries Group (DIG), and Financial Institutions Group (FIG) segments. You will identify, qualify, and advance opportunities using a consultative sales approach, leading efforts from initial engagement through close.

You will position differentiated financial wellness solutions—including health and benefit accounts, student debt solution, earned wage access, and other workforce financial wellness capabilities to senior decision‑makers and key stakeholders. The role includes closing new business and expanding existing client relationships in partnership with internal teams. The Business Development Manager will also build market presence through professional networking and collaboration with Centers of Influence (COIs), brokers, and strategic partners to support opportunity development and pipeline growth.

This role requires travel within the supported territory to meet with Relationship Managers, clients, prospects, and partners.

Candidates who have experience selling or consulting on employer-sponsored benefit solutions, including:

• Consumer-Directed Healthcare (CDH) products
• Health Savings Accounts (HSAs)
• Flexible Spending Accounts (FSAs)
• Health Reimbursement Arrangements (HRAs)
• COBRA or benefits administration solutions
• Employee benefits technology platforms
• Financial wellness programs
• Payroll, HRIS, or workforce solutions

Experience selling to one or more of the following audiences:

• Human Resources leaders
• Benefits leaders
• Total Rewards professionals
• Benefits consultants and brokers
• Payroll decision‑makers
• Finance leaders

Candidates with direct Consumer‑Directed Healthcare (CDH), HSA, FSA, HRA, employee benefits, benefits administration, or financial wellness sales experience are strongly preferred.

Additional locations within the East Territory may be considered. PNC is an in‑office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates…