New Home Sales Counselor

Company Description

Union Main Homes has spent over 50 years helping families build and personalize their dream homes. The company focuses on creating welcoming communities and high-quality residences that reflect the needs and lifestyles of modern home buyers. Team members are encouraged to bring energy, care, and professionalism to every interaction, making “everyday happens here” a guiding principle. Joining Union Main Homes means contributing to meaningful milestones in buyers’ lives while working with a company that values long-term relationships and customer satisfaction.

The New Home Sales Counselor is a full-time, on-site role based in Atlanta, GA. This position is responsible for guiding prospective buyers through the entire new home sales process, from initial inquiry and model home tours to contract signing and pre-closing meetings. Daily tasks include welcoming and qualifying visitors, presenting floor plans and community features, explaining pricing and incentives, and coordinating with construction, design, and financing teams to support a smooth buyer experience.

The role also involves maintaining detailed records in CRM systems, following up with leads, hosting open houses or community events, and providing ongoing communication to ensure a positive and transparent home buying journey. The New Home Sales Counselor is expected to meet or exceed sales goals while upholding company standards for professionalism, integrity, and customer care.

• Strong customer-facing capabilities, including Customer Service and Customer Satisfaction skills, with a focus on building trust and long-term relationships.
• Proven experience in Sales and New Home Sales, including consultative selling, lead follow-up, and meeting sales targets in a residential environment.
• Knowledge of Residential Real Estate practices, local market trends, and basic contract and financing concepts relevant to new home purchases.
• Excellent communication, presentation, and interpersonal skills, with the ability to explain complex information clearly and professionally.
• Ability to work on-site in Atlanta, GA, including weekends and holidays as needed to support community traffic and events.
• Strong organizational and time-management skills, with proficiency in CRM tools and basic office software.
• Previous experience in homebuilding, real estate sales, or related fields is preferred; relevant licenses or certifications are a plus.