Area Sales Manager

Join Our Team and Keep Moving Forward with Breg!

At Breg, we are dedicated to advancing orthopedic solutions that enhance the lives of patients and support healthcare professionals. As a leader in the orthopedic industry, we provide innovative products, consulting, technology, and services that help people move forward with confidence.

We are currently seeking an Area Sales Manager in Atlanta, GA. If you thrive in a dynamic environment where innovation and impact go hand in hand, this is the opportunity for you.

You are a forward-thinking professional who values collaboration, innovation, and making a meaningful difference. You bring expertise in the ability to plan, execute, control and deliver. Must be an effective communicator both in writing and verbally.

• Drives achievement of area revenue, utilization, and growth objectives through effective execution of sales strategies and territory plans.
• Supports implementation of regional and corporate initiatives, including product launches, Impact program expansion, National Account partnerships, marketing campaigns, and other strategic priorities.
• Provides coaching, strategic direction, and resources to support Sales Representatives in driving new business acquisition, customer retention, utilization growth, and expansion of Breg's products and services through value-based selling approaches.
• Reviews key performance indicators (KPIs) including sales pipeline activity, utilization trends, new business development, forecasting, customer retention, and profitability metrics.
• Analyzes market trends, customer needs, competitive activity, and territory performance to identify opportunities and develop action plans that drive area growth.
• Supports pricing discipline by coaching Sales Representatives on pricing strategies and ensuring compliance with established pricing guidelines.
• Ensures accurate and timely reporting of sales activities, forecasts, territory opportunities, customer interactions, and market intelligence.
• Drives consistent utilization of Customer Relationship Management (CRM), PowerBI, and other reporting tools to monitor business performance, identify opportunities, and support informed decision-making.

• Leads, coaches, mentors, and develops a team of Sales Representatives to maximize sales performance, customer satisfaction, and territory growth.
• Provides ongoing field support through ride-alongs, joint customer visits, business reviews, and coaching sessions to strengthen selling skills, product knowledge, and consultative sales capabilities.
• Establishes clear performance expectations and drives accountability for sales goals, activity metrics, pipeline management, customer engagement, CRM utilization, and operational requirements.
• Conducts regular performance discussions, territory reviews, and development planning sessions to identify opportunities, remove barriers, and improve results.
• Ensures team members maintain the technical, clinical, and commercial competencies required to effectively represent Breg's products, programs, and services.
• Serves as a resource and escalation point for Sales Representatives by providing guidance on account strategies, customer challenges, competitive situations, and complex sales opportunities.
• Monitors and manages expenditures for assigned area to ensure alignment with budgetary
• Leadership responsibilities include the selection, development, performance management and continuous recalibration of staff; ensures appropriate staffing levels and resource allocation; performs administrative tasks associated with timekeeping, pay, performance, policy administration and other matters related to
• Assesses staff and provides timely and consistent feedback regarding technical proficiency and effectiveness. Provides constructive feedback, guidance, and reinforcement to employees regarding job Works with staff to identify work goals and create individual development plans. Evaluates training programs to ensure content meets staff needs.

• Supports Sales Representatives in developing and maintaining relationships with key customers, physicians, administrators, practice managers, and other healthcare stakeholders.
• Participates in strategic customer meetings, business reviews, and executive-level discussions as needed to support business growth and customer retention.
• Serves as an escalation point for customer concerns and works collaboratively across…