Regional Vice President of Sales, Patcraft Commercial Flooring

Job Title Regional Vice President of Sales, Patcraft Commercial Flooring

Position Overview Regional Vice President of Sales, Patcraft Commercial Flooring Why Patcraft?

Patcraft designs flooring solutions that transform spaces and experiences, connecting our inner spaces with the outer world. Inspired by our surroundings, we create products for learning, healing, working, and living. We prioritize performance, sustainability, and design, striving to close the loop and reduce environmental impact. Our flooring solutions are balanced at the intersection of these elements, ensuring they meet the needs of today while looking toward the future.

Patcraft is dedicated to creating products that not only enhance spaces but also contribute to a better world through thoughtful, sustainable design practices. Patcraft is a part of Shaw Industries, a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide.

Regional Vice President of Sales, Patcraft Commercial Flooring The Regional Vice President of Sales, Patcraft Commercial Flooring, develops and leads the regional sales strategy to deliver Commercial Division and Patcraft brand objectives and growth goals across Georgia, South Carolina, and Tennessee. This leader is accountable for driving profitable growth, increasing market share, and building a high-performing sales organization capable of winning in highly competitive markets.

Central to the role is coaching and developing Account Executives, creating clear priorities, establishing accountability, and translating strategy into action. With a strong bias for action and results, the Regional Vice President leads the team to capitalize on market opportunities, strengthen customer relationships, and consistently achieve territory, regional, and divisional goals.

Preferred candidate location is the Atlanta metro market. We will also consider candidates located within the Nashville, TN and Columbia, SC metro markets, as well as other qualified locations within the assigned region. Candidates must reside within the region and demonstrate strong market knowledge and customer connectivity across Georgia, South Carolina, and Tennessee.

What You'll Be Doing Build the Strategy. Coach the Team. Lead Growth. Drive Action. Deliver Results.

Develop and lead a regional sales strategy aligned with Commercial Division and Patcraft objectives, translating broader goals into clear market priorities and actions.

Lead, coach, and develop a high-performing sales team, creating clear expectations, accountability, and a strong performance culture.

Identify and activate growth opportunities across markets, segments, customers, and channels to increase sales and expand market share.

Establish clear goals and priorities for Account Executives, measure performance, and take action to keep the region on track to deliver results.

Maintain a strong bias for action, moving quickly from strategy to execution and creating urgency around the opportunities that matter most.

Spend meaningful time in the market with Account Executives, providing real-time coaching, feedback, and development that improves sales effectiveness.

Build strong customer relationships and actively engage with end users, A&D firms, dealers, and other key market partners to advance opportunities and strengthen Patcraft's position.

Analyze sales performance, market conditions, and competitive activity to identify gaps, anticipate opportunities, and adjust strategies as needed.

Develop focused strategies for priority accounts, major projects, and high-opportunity markets, ensuring the right resources and sales focus are aligned to win.

Foster collaboration, adaptability, and communication across the sales team and broader Commercial organization to leverage resources, remove barriers, and accelerate results.

Recruit, develop, and retain high-performing sales talent while building bench strength and future leadership capability.

Effectively manage regional resources, including sales budgets, account assignments, and territory coverage, to maximize growth and market potential.

Ensure consistent execution of key Commercial Division and Patcraft strategies, programs, processes, and initiatives.

Represent Patcraft with customers and industry partners, helping the team build relationships, create preference, and win in highly competitive markets.

Serve as a collaborative and influential leader supporting the Southeast Division, the…