Brand Manager Job Bartlett area,Illinois USA,Marketing / Advertising / PR

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Brand Manager

Full Time Bartlett, IL, US

5 days ago Requisition

Salary: $ Annually

Purpose of Position

Our Brand Manager will support the development and execution of short- and long-term marketing initiatives in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation. This role operates in a highly collaborative, fast-paced, and entrepreneurial environment, where success is driven by strong execution, cross-functional partnership, and the ability to influence stakeholders within a centralized decision-making structure.

Key Responsibilities

New Item Development:
- Create R&D briefs including product design, pricing and packaging
- Create volume forecast for all new item projects
- Coordinate & facilitate bi-weekly new item meeting for Retail
- Work with cross functional team to bring new items to market:
  - Support new item development of new US & Canada pasta line extensions
  - Support the expansion into new pasta categories/formats and brands
- Build customer sell in decks for new item projects
- Ensure all projects are launched on time
- Uncover insights to aid in new item development
Artwork & Physical Packaging Development:
- Work with Design on creative briefs
- Work with Innovations and Procurement to develop new packaging structures as needed
Assist Sales with new item sell‑in
Attend key customer new item sales presentations as the product expert
Consumer & Shopper Marketing Planning & Execution:
- Manage marketing budgets for Pasta Category & New Brands
- Work with customers and agencies to build shopper marketing plans and execute on those plans throughout the year
- Instore activities:
  - Lead shelftalk planning & creation across all customers
  - Lead box talker planning & creation across key customers (i.e. Walmart, Target)
  - Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
  - Lead instore demos & display planning & execution
  - Identify & support the development of new tools, agencies, and capabilities for standing out instore and digitally
- At home activities:
  - Lead digital coupon planning & creation for Pasta Category
  - Lead iBotta offer planning & creation for Walmart for Pasta Category
  - Lead direct mailer planning with Kroger for Pasta Category
  - Develop new tools, agencies, and capabilities for being more relevant at home
- Online activities:
  - Lead search ad planning & creation for Pasta Category
  - Lead banner display ad planning & creation for Pasta Category
  - Ensure that online content is accurate at all retailers
- Social/Digital Content Marketing:
  - When approved, lead the planning and execution of all social/digital activities (i.e. lasagna or Take Home)
  - Measure and track performance of all marketing activities in the Pasta Category
Assortment Mix:
- Manage product mix to ensure profitability and strong category velocities
- Provide category mix insights and recommendations to sales team
- Manage discontinuations
Margin Management:
- Constantly look for cost savings that will not impact product quality
- Investigate ways to improve pricing and lower customer margin requirements
  
  Provide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost
Competitive Analysis:
- Keep a pulse on competitor’s actions in store through IRI, 84.51, and other data sources
- Make leadership aware of new competitive products, pricing, or packaging changes
- Be proactive in proposing actions for velocity or distribution improvement
Continuously uncover areas for product quality and communications improvements
Develop new business processes to improve company efficiency and accuracy
Volume planning and achievement:
- Build annual volume budgets for the Pasta Category and new brands
- Monitor and deliver volume goals

Key Skills & Experience

Bachelor’s degree in marketing or closely related field is required, MBA Preferred
3+ years’ experience in ABM/Brand Management required
Experience with Consumer-Packaged Goods industry required
Ability to manage multiple priorities and…