Assistant Store Manager

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate more than 1,200 domestic locations and 50+ international stores, including specialty concept stores for the NBA, NHL, Paris Saint‑Gabriel, and numerous MLB teams. In recent years, Lids has partnered with iconic global brands such as Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick‑and‑mortar sports retailer across the globe.

At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts foster passion for sporting and fashion goods by meeting customers’ needs while ensuring that every store area is engaging. Assistant Store Managers are accountable for every aspect of retail performance, achieving key results, creating a fun and inclusive environment for the team, and delivering exceptional customer service through deep product expertise.

• Act as Manager on duty for employee scheduling issues, customer complaints, etc., when Store Manager is not present.
• Manage store associates through LIDS Training Programs, goal setting (for sales and tasks), and regular follow‑up when Store Manager is not present.
• Administer progressive steps of discipline including verbal and written warning in the absence of the Store Manager.
• Engage team members by creating a fun and productive environment, helping them understand how their work supports company objectives.
• Contribute to a respectful and inclusive team environment, establishing supportive relationships and adhering to Lids Brand Standards.
• Responsible for scheduling and staffing, calling in associates during unexpected peaks when Store Manager is not present.
• Participate in LIDS Training Programs, adhere to set goals, and provide regular follow‑up.
• Assist in recruiting and training store personnel on proper operations and procedures.
• Encourage direct compliance with company policies, procedures and guidelines, including safekeeping of inventory, funds and property.
• Other duties as assigned.

• Lead, execute and assist Selling 101 strategy to achieve KPIs, sales targets, and deliver exceptional customer service.
• Resolve customer feedback and address issues promptly, including escalations and urgent requests, striving to “make it right.”
• Ensure every customer has the opportunity to participate in Lids’ membership programs or special offers when available in‑store.
• Adhere to current visual guidelines, including proper merchandising, signage and store cleanliness.
• Maintain a professional appearance consistent with Company Dress Code Policy.

• Execute operations‑focused company‑level directives, promotions, and initiatives.
• Understand and adhere to Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment – MPOS, Lids Custom, etc. – by conducting daily audits, verifying functionality, facilitating updates and maintenance as instructed, or ordering repairs as needed.
• Maintain store facilities, supplies and services by executing service requests, assessing maintenance or repair needs, placing repair work orders, or replenishing store supplies.
• Effectively manage cash, including accurate opening and closing of till, using counterfeit protection practices, and consistent bank drops.
• Effectively prepare store for inventory audits and support in performing them as needed to confirm inventory accuracy.
• Open and close the store as required following the procedures per the Operations P&P Manual.