Sales Manager

Iconic Hotel, part of an international group based in Cape Town is looking for a Sales Manager to maximize revenues by driving maximum contribution from all producing segments through the various sources and to develop and coordinate various programs and policies relating to all marketing and promotional activities of the hotel.

Duties:

Plan and Forecast hotel revenue for rooms, F&B outlets and from various segments
Create a work environment that is high in employee morale and provides constant learning & development and use the feedback from ESS to draw an action plan
Develop systems and procedures that achieve higher cost efficiency and guest satisfaction
Recruitment and Performance Appraisal/ Management of the staff in the department
Develop & implement the annual plan using the TBEM framework, linking the department’s objectives to the unit’s overall strategy
Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach.
Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans
Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel
Build an accurate and effective database of current and potential guests/accounts
Maintain accurate and up to date information on competition’s performance, sales & marketing strategy
Propose room / F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix
Develop a comprehensive market mix guideline and ensure sales as per those targets
Identify key customer needs through formal research, survey, sales calls & meetings
Implement revenue management techniques and ensure improved RevPAR
Coordinate with the Front Office & F&B Manager regarding daily sales, VIPs, regulars and other guest requirements
Coordinate with the Credits Manager on credit limits and outstanding from various guests / corporate
Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites
Determine, design and prioritise the relevant sales and marketing supportive activities, to achieve revenue / profit targets for all revenue generating departments
Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience
Identify key communities, plan various initiatives and coordinate the support activities.
Ensures that you work in a safe manner that does not harm or injure self or others.
Be involved with Health & Safety within the department. Ensuring compliance within the department and that Health & Safety directives are carried out.
Continuously endeavour to improve the department’s efficient operation, and knowledge of own job function.
Oversee and coordinate the daily operations of the Reservation and Revenue Management function

Requirements:

Grade 12 Certificate
Certificate or Diploma in Sales & Marketing or Hotel Management
Minimum 3 years sales experience in the travel / tourism / hotel industry
Valid Driver’s Licence and vehicle for day to day travel / appointments