Manager-Digital Marketing Technology

Overview

As an S&C Electric team member, you’ll work on projects that have real-world impact. You’ll help transform the grid for resilient and reliable power worldwide. S&C has more than a 100-year history of innovation and has been 100% employee-owned since 2012. We continue this legacy as a trusted, forward-thinking leader in the electrical industry. You will advance a safer, more reliable, and more resilient electrical grid.

Our products help the grid adapt to severe weather and transition to clean energy. We’re big enough to be a respected industry leader but small enough for you to impact our company directly. Our commitment gives you opportunities to impact on and off the job positively. Join S&C to make an impact on tomorrow’s energy challenges and become an employee-owner.

• 8:00 am – 5:00 pm (Mon-Fri) Hybrid

At S&C, we are dedicated to providing competitive and equitable compensation for all our team members, and we are committed to transparency in our pay practices.
The estimated annual base salary range for this position is $116,534 - $. Individual pay within this salary range is determined by several compensable factors, including performance, knowledge, job-related skills and experience, and relevant education or training. This role is also eligible for S&C’s annual incentive plan (AIP), subject to eligibility criteria.

Join Our Team as a Manager – Digital Marketing Technology!

The Manager–Digital Marketing Technology leads the strategy, execution, and continuous improvement of S&C’s digital brand presence through the company website, email marketing, and digital campaigns. This position serves as the technical lead within the department and will be critical to elevating the team’s role as a consultative partner to the business. It requires strong strategic thinking, technical expertise in digital platforms, project management for complex initiatives, and excellent communication and leadership skills.

The ideal candidate will have proven, hands-on technical experience and be interested in the opportunity to set a vision and drive transformative impact. The Manager–Digital Marketing Technology reports to the Senior Manager–Digital Experience.

Strategy & Leadership

• Create a vision for digital customer experience, including architecting assets and touchpoints across user journeys.
• Lead the development and execution of S&C’s digital experience strategy, with a focus on website performance, user experience, and email marketing.
• Act as a consultative partner to stakeholders, blending a marketer’s mindset with hands-on technical expertise.
• Manage a team to achieve department goals, ensure quality of work, and expand technical capabilities.

Program Management

• Own and operationalize strategic initiatives, translating vision into scalable, repeatable programs through hands-on execution and cross-functional leadership.
• Serve as the technical lead responsible for rolling out multi-year initiatives that require cross-department collaboration and expert project management.
• Collaborate closely with data analysts to measure channel performance and drive improvements.
• Determine budget requirements and manage spending and forecasting.

Website Redesign & Advancement

• Strategize and oversee the planning and execution of website refreshes, including content updates, design enhancements, and platform upgrades.
• Define and implement a comprehensive web journey strategy that maps user personas to key digital touchpoints, ensuring intuitive navigation, content relevance, and conversion optimization across the site.
• Collaborate with stakeholders to identify and prioritize user journeys that support business goals (e.g., lead generation, product discovery, customer support).
• Manage the digital content lifecycle, including content audits, updates, and governance.
• Oversee the health, performance, governance, and security of the corporate website, ensuring optimal uptime, speed, accessibility, data privacy, and user experience.

SEO/GEO & Digital Growth

• Develop and execute SEO and GEO strategies, including foundational search intent and keyword/phrase research, geographic considerations, and…