Director, Investment, Programmatic

Overview

Rise is an award-winning
, full-service Media Agency of Record backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core
, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing. We offer Risers the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths, a collaborative team environment, corporate social responsibility initiatives, and an inclusive and diverse culture.

We are looking for talent like you who can continue to elevate our work and culture.

Location:
Chicago, 4 days in office

The Director, Investment, Programmatic is responsible for managing a team of programmatic experts that activate and manage programmatic campaigns across all programmatic platforms. You will oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions to the book of business. This role will also be focused on helping Rise drive revenue growth through three core areas:

• Partnering with the Account Management team mapped to their respective portfolio of accounts to retain current business through delivering a remarkable experience and superior results.
• Working in full collaboration with the Account Management team to grow pre-existing Rise revenue through uncovering and tactically up-selling strategic client growth opportunities, with an emphasis on cross-channel or full-funnel growth initiatives.
• Supporting new business revenue growth by partnering with Business Development, Account Management, Media Strategy and other channel leaders on new business initiatives.

As part of accomplishing the above objectives, the Director, Investment, Programmatic will be expected to operate across a wide variety of internal and external situations ranging from coaching internal channel managers on complex strategic initiatives, to pitching C-Level client contacts on new business opportunities, to working with Client Partners to craft compelling narratives in order to sell-through strategic growth initiatives. They must be well-spoken, have strong presentation skills, understand client relationship/risk management, be comfortable managing a high-performance team and overseeing large complex accounts with multiple stakeholders in a fast-paced work environment.

The right candidate will be passionate about programmatic media and its importance in the consumer journey and marketing funnel, with an astute understanding of the programmatic landscape including all channels, technologies and platforms, and be a leader in promoting collaboration and ideation. As a supervisor, the Director will oversee employee development and retention, including training and goal setting, and lead the team in ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled.

• Establish a center of excellence that efficiently executes programmatic initiatives while driving innovation aligned to business goals.
• Develop and execute programmatic strategies for both evergreen and event-based campaigns, working closely with internal/external stakeholders.
• Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks.
• Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations to accomplish client goals.
• Optimize targeting, segmentation, and performance across product categories, audiences/personas, and industries, continuously analyzing data and making recommendations for improvement.
• Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in programmatic.
• Manage financials, including budget allocation, client billing, team billability and account profitability.
• Deliver insightful and persuasive presentations to clients and prospects.
• Own execution accuracy across all team members.
• Manage a team of direct reports (remote and across all Rise locations) with accountability for onboarding, training, performance, and retention.
• Oversee workflow and project progress; troubleshoot issues and ensure timely completion.
• Collaborate with leadership to develop solutions that improve operational efficiency, tools, and systems and current workflows.
• Be a thought-leader; advise on programmatic trends, tools,…