Sr. Analyst Revenue Management - OOH

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada.

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The Sr. Analyst, Revenue Growth Management - OOH is responsible for the overall improvement of sales related investments within the Food service and Impulse Channel. The Sr. Analyst is responsible for driving profitable growth across the Food service and Convenience/Drug channels through pricing, trade architecture, mix optimization, and financial analytics. Works cross-functionally with sales, Finance, and Marketing to develop and inform commercial strategy.

What You'll Get To Do

• Develop and maintain pricing strategies for Food service and Convenience/Drug channels, including list price, customer-specific pricing, and contract pricing where applicable.
• Provide data-driven recommendations on promotions and optimize revenue and profitability within the key customers and channel. Identify opportunities and elevate growth potential within the customer segments.
• Build analytical reporting to conduct pre- and post-promotion analysis to enhance ROI, efficiency, and incremental sales.
• Conduct research on channel trends, competitor trade activities, to support effective promotional programming.
• Working closely with cross-functional teams, including marketing, sales, finance, to align on investment level. Act as trusted partner, effectively managing relationships with business development managers.
• Support the development of scenario models to identify incremental trade opportunities quickly.
• Identify opportunities to enhance data processes, tools, and methodologies to improve the efficiency and accuracy of analytics.
• Curious with critical thinking skills. Continuous improvement mindset. Ability to work independently and with ambiguity.
• Effective communicator, able to articulate and present recommendations to the sales team.
• This role is hybrid and will require an onsite presence in our Chicago office 3 times a week.

You'll Bring These Qualifications

In addition to the responsibilities listed above, other duties may be assigned by your supervisor, as dictated by business necessity.

• Bachelor’s degree in Business, Economics, Brand Marketing, Statistics, or a related field.
• 5-7 years of experience in analytics, revenue management, brand management or a similar role. Exposure to pricing, promotions, or financial performance analytics is preferred.
• Understanding of statistical methods and predictive modeling techniques. Knowledge of marketing and financial performance metrics
• Skills – Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar platforms. Demonstrated project management experience with the ability to lead cross-functional initiatives, manage timelines and deliverables, and drive projects to completion in a fast-paced commercial environment.
• Data – Proficiency in Nielsen / IRI data. Familiarity with DSD Depletion data.
• Consumer Packaged Goods (CPG) experience is preferred within C-Store and Drug Channels. Experience with FMMC is a plus.
• Detail-oriented with strong problem-solving abilities.
• Ability to work independently while managing multiple priorities.
• Collaborative mindset and a proactive approach to challenges.
• Reports to – Sr. Manager RGM, OOH
• Direct Reports – N/A
• Indirect Reports – N/A

The base pay range for this position is $84,648.10 to $ annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis