Senior Demand Generation Manager

Motus

United States

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data‑driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

At Motus, we’re dedicated to making Work Life better for everyone, anywhere. Our team is the heart of our culture, and we live by our Work Life Pillars every day:
Work Happy, Work Healthy, Work Smart, Work Anywhere, and Work Together.

Motus is seeking a Senior Manager, Demand Generation to lead integrated campaign strategy and execution in support of pipeline growth. Reporting to the VP of Demand, this role is responsible for the planning, orchestration, and performance of campaigns built to generate pipeline for the business.

This role focuses on translating key moments (pillar content, events, product launched) into cohesive, cross‑channel campaigns that align Marketing, BDR, Sales Enablement, Partner, Customer, and Sales teams around shared pipeline goals. The Senior Manager, Demand Generation will serve as the connective tissue between teams ensuring campaigns are tightly integrated, well‑timed, and optimized to drive measurable business impact.

The ideal candidate possesses a solid operational backbone and is a strategic campaign leader. They deeply understand B2B buyer journeys and enjoy building repeatable, scalable demand engines.

• Own the end‑to‑end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline.
• Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business.
• Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals.
• Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans.
• Orchestrate cross‑functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi‑channel campaigns.
• Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement.
• Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity.
• Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights.
• Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus.
• Act as a partner to stakeholders, clearly communicating plans, results, and recommendations.
• Stay current on demand generation best practices, competitive landscape, and emerging approaches.

• 710 years of B2B demand generation experience, with a strong focus on integrated campaigns
• Shown experience driving pipeline through multi‑channel, cross‑functional campaigns.
• Deep understanding of B2B buyer journeys, campaign orchestration, and funnel optimization.
• Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs.
• Strong strategic planning skills combined with hands‑on execution experience.
• Demonstrated ability to manage complex, cross‑functional initiatives with multiple stakeholders.
• Data‑driven mindset with experience measuring campaign impact and translating insights into action.
• Familiarity with marketing automation (Hub Spot), CRM (Salesforce), and attribution/reporting frameworks.
• Excellent communication and stakeholder management skills.
• Highly organized, proactive, and comfortable operating in a fast‑paced, evolving environment.
• Experience with Asana preferred.

Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay…