VP Omnicommerce

Job Description

We are seeking an accomplished Vice President of Sales, North America to lead and scale our U.S. sales organization during a period of strong growth. This role is responsible for setting and executing the commercial strategy, building high‑performing sales teams, and driving revenue across a diverse portfolio of consumer intelligence and omnichannel measurement solutions.

The Vice President of Sales will report to the Head of North America Consumer Intelligence and serve as a key member of the leadership team, partnering closely with cross‑functional stakeholders to accelerate market impact and customer success.

• Develop and execute comprehensive sales strategies and operating plans to achieve quarterly and annual revenue targets.
• Lead, coach, and inspire a high‑performing sales organization across North America, fostering a culture of accountability, collaboration, and continuous improvement.
• Recruit, hire, and develop top sales talent, including onboarding and ongoing training programs.
• Own sales forecasting, pipeline management, and revenue reporting, delivering clear insights to senior leadership.
• Manage and optimize sales budgets, ensuring effective allocation of resources and strong return on investment.
• Lead a team of sellers focused on omnichannel measurement solutions (including Amazon, Walmart, Instacart, and emerging platforms), consumer panel data, and digital shelf analytics across North America.
• Establish and strengthen strategic relationships with key prospects and enterprise clients, acting as an executive sponsor where appropriate.
• Monitor market trends, customer needs, and competitive activity to inform sales strategy and product positioning.
• Collaborate closely with marketing, product, and customer success teams to align go‑to‑market initiatives and ensure a seamless customer experience.
• Prepare and present sales performance updates, insights, and recommendations at leadership and company meetings.

• Bachelor’s degree required;
  Master’s degree preferred.
• 5–7+ years of experience in a senior sales leadership role, with demonstrated success scaling teams and delivering revenue growth.
• 5–7+ years of experience in a direct selling role within a SaaS or data‑driven solutions environment.
• Proven experience selling solutions related to consumer panel data, digital shelf analytics, or audience measurement.
• Deep industry experience in CPG/FMCG required; exposure to Apparel, Travel, Technology, or Durable Goods strongly preferred.
• Familiarity with retail and omnichannel ecosystems is a plus.
• Experience leveraging or selling AI‑enabled capabilities strongly preferred.
• Advanced proficiency in Excel and PowerPoint, with the ability to translate data into clear, compelling narratives.
• Strong knowledge of modern sales methodologies, forecasting techniques, and performance management practices.
• Exceptional leadership, communication, interpersonal, and executive‑level presentation skills.
• Highly strategic, analytical, and creative thinker with strong organizational skills.

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment.
• Volunteer time off.
• Linked In Learning.
• Employee-Assistance-Program (EAP).

Salary range: $ - $. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support and more.

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with…