Associate Consultant

What makes this role important at Upland?

Upland is a growing innovation and growth strategy consultancy. Our clients – from emerging startups to Fortune 100 firms to nonprofit organizations – come to us for help across a range of challenges:

• Business Strategy:
  Planning, Business Models, Commercialization, Expansion
• Innovation Strategy:
  Platforms, New Products/Services Development, Roadmaps
• Brand Strategy:
  Positioning, Value Proposition, Brand Identity

Our foresight expertise uniquely enables us to identify game-changing disruption and map opportunities for clients that they leverage for growth. Our belief is that helping clients thrive will enable them to have a positive social impact and make a difference in their markets.

This role is remote but involves approximately 20% travel to major US markets, with trips typically lasting 1-3 days.

The Senior Analyst position at Upland offers the opportunity to deliver meaningful client work and manage an extensive scope of responsibilities. Senior Analysts are empowered across a broad range of our offerings and are expected to lead with technical expertise, compelling client presence and the ability to design brand, innovation and growth strategies.

You’ll join a team of entrepreneurial, passionate thinkers who love to delve deep into understanding consumer needs, scan broadly for market shifts and signals, and challenge the conventional thinking to create disruptive, brand‑building strategies that create lasting impact.

• Data Analysis:
  Gather and interpret information from a variety of sources to analyze and “connect the dots” across data points, providing clear insights and implications; includes competitive, category, market disruption, financial, and other business analyses
• Consumer Research:
  Design, coordinate, and analyze qualitative and quantitative consumer studies, working with outside suppliers as needed to field research and write insightful reports
• Innovation:
  Assist with concept development and innovation pipeline projects by helping plan and execute ideation sessions with clients and co‑creation research with consumers
• Strategic Planning:
  Support strategic planning projects and client sessions
• Exhibit a passionate curiosity on consumers, current CPG topics, and the retail landscape and be able to connect them to client needs
• Good understanding of primary and secondary market research approaches and techniques
• Strong project management skills and the ability to juggle multiple projects
• Illustrates business acumen and critical thinking skills on a constantly evolving set of client business critical questions
• Design, coordinate and analyze qualitative and quantitative consumer research
• Outline reports and proposals with management support, present them as needed
• Gather and interpret data from a variety of sources to understand the situation, provide insight and implications, and deliver a compelling output in Power Point
• Support management in developing strategic recommendations, business development opportunities and marketing materials (e.g. White Papers)

• 1-2 years of experience in marketing, brand management, research, or innovation/strategy consulting
• Minimum BBA, BA, or BS degree
• Have a passion in bringing clarity to ambiguous situations
• A deep passion for consumer insights to uncover themes and key sources of inspiration for solving client needs
• Ability to work in collaboration with others while remote
• Solid business acumen and critical thinking skills
• Experience with Marketing Research methods and outputs
• Direct experience owning and autonomously managing project work streams (timelines, teams and deliverables)
• Strong grasp of the overall big picture and capable of applying a strategic perspective to all efforts and structured thinking and approaches to delivering solutions
• High degree of independence and exceptional work ethic
• Excellent written and verbal communication skills
• Strong interpersonal skills

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and…