Senior Director, Retail Consultancy

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

The Senior Director is the owner of the core client retail specific business, leading Customer specific business strategy and performance, connected commerce programming, thought leadership and Marilyn integration. Their key duties include development of annual planning efforts and strategic briefs, oversight of ongoing plan development, driving flawless execution, and leading reporting and recommendations with Marilyn data analysis. Ownership includes relationship development and collaboration with their client, retailer and internal/external partners to ensure full strategic alignment, inclusive of media strategy.

They own and actively direct the retail media relationship specific to the client, development of plans to achieve objectives and executional excellence to ensure business objectives are achieved. As a more experienced Director, they are expected to not only perform assigned duties at a high level, but identify areas of business opportunity, revenue growth and leveraging data to proactively expand our footprint with their assigned customers.

The Senior Director proactively delivers ongoing thought leadership, new/innovative and creative solutions to drive business performance. They drive connectivity via Marilyn data tools and analytics, to drive program recommendations. They lead partnering with internal cross functional teams.
Candidates for this role must reside within a commutable distance to the Mars United Cincinnati office for a hybrid work schedule.

• Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer on an ongoing basis
• Collaborate with clients and retailer to ensure full strategic alignment of all plans and programming, inclusive of omni/shopper strategy and plans, media strategy and media plans
• Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
• Expand assigned business through identification of growth opportunities within your retailer or class of trade
• Owner of the retail media relationship specific to the retailer
• Manage client relationship at the retail level to include shopper marketers, sales teams and Marilyn insights teams.
• Leads discussions on mid-campaign optimizations and final recap recommendations
• Supports implementation of all programmatic/DSP and DDM activation and testing
• Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
• Develop annual business plans, setting short- and long-term strategic course for growth of assigned business
• Build strong relationships with both client and retailer while working closely with cross-functional teams including media, consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
• Identify opportunities within your assigned retailer and share this learning on an ongoing basis with your Retail and Client Leadership teams
• Understand how an agency works and embracing the tools and continually learning about our ways of working
• Proactively mines for new opportunities to expand our business impact with assigned customers
• Deepens knowledge of all aspects of connected commerce and data integrations, advancing how we apply it to our customers business…