Global Demand Management Expert - Data & AI

Summary

Lead the definition and execution of global demand planning and steering for AI Agents and Intelligent Packages across SAP’s Data & AI portfolio. Translate strategy into integrated, measurable demand programs that drive pipeline generation, customer activation, consumption, and expansion s role ensures SAP’s Data & AI offerings achieve programmatic, scalable demand across launches and scaled consumption – directly impacting pipeline, customer value realization, and revenue growth.

• Define and own the global demand strategy and ambitions (pipeline, activation, consumption) for AI Agents and Intelligent Packages.
• Convert Data & AI GTM priorities into Integrated Demand Programs (IDPs) and standardized KPIs.
• Orchestrate global launches, field activation, and post-launch scaling; enable regions to localize into a single DG Action Plan.
• Align cross‑functional stakeholders (Sales, Marketing, Partners, Services, Digital Hub, Customer Success) to prevent fragmentation and ensure end‑to‑end execution.
• Lead demand performance steering: run global/regional reviews and QBRs, monitor pipeline health, adoption velocity, and consumption growth, and drive corrective actions.
• Provide data‑driven insights and recommendations on pipeline quality, activation readiness, and growth blockers to senior leadership.
• Improve demand planning standards, tooling, governance, enablement, and communications for Data & AI offerings.

• 8 years in sales, GTM strategy, demand management, or revenue operations – experience with innovation‑led portfolios.
• Deep knowledge of demand management, packaged offerings, and adoption‑led growth for AI or software solutions.
• Proven experience building and scaling launch‑to‑consumption demand programs and KPIs.
• Strong ability to influence and align global and regional stakeholders, including senior leaders.
• Excellent communicator able to articulate complex AI value propositions and translate them into clear demand priorities.
• Broad functional understanding across pipeline creation, activation, and post‑sale expansion.

• Experience with AI Agents, packaged AI offerings, or consumption‑based business models.
• Experience leading virtual/global teams or cross‑functional programs.
• Familiarity with demand planning tools and standardized KPI frameworks.

The targeted annual combined range for this position is 194,100‑411,600. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc., as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.