Marketing Manager - Foodservice & Convenience

5/26/26

Country:
United States

Job Location:

Chicago, New York

Job Family:
Marketing

Type of contract:
Unlimited-term

Working mode:
Hybrid work

Job

Marketing Manager - Food service & Convenience

At Bel, we are not just a company-we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squee

Z®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI;
Brookings, SD;
Traverse City, MI; and Nampa, . #IWork For All For Good

Job Description Summary

"Out of Home" (food service and convenience channels) are strategic growth "big bets" for Bel in the United States, and this role carries the responsibility of creating and leveling-up our presence in these channels. You will build and execute a strategic growth plan, develop B2B and B2C marketing plans that support the growth, and execute best-in-class demand-driving initiatives to elevate our performance and deliver against aggressive ambitions.

As the sole marketer responsible for these channels, you thrive in ambiguous and autonomous settings. You're a self-starter who can identify and address problems and opportunities. You're comfortable trying new initiatives, knowing that not everything will work perfectly on the first try. You recognize that data availability can be scarce in these channels, but you're comfortable operating in ambiguous, data-scarce situations, and you turn the data that is available into command of the business, past and future.

You have a track record of collaborating with and influencing cross-functionals and senior leaders. You inspire trust, giving and receiving constructive feedback with a spirit of continuous improvement.

An ideal candidate has experience in the food service and convenience channels. Experience outside of these channels is also a plus. That's because you believe that the principles of marketing apply similarly, whether the audience is a business or an individual. You're experienced in trade shows, creative and media planning, earned/PR, shopper, and partnership marketing. You ruthlessly collaborate with Sales and brand owners.

The role reports to the Sr. Director of Innovation Cheese and US OOH Marketing and carries high internal and external visibility. The position is hybrid, based in Chicago or New York.

Essential Duties and Responsibilities

• Strategic Analysis and Planning
• Marketing Plan Development & Execution
• Agency Management

• Trade Show Management & Execution

• Customer Partnership Marketing
• Convenience Store Shopper Marketing

Qualifications and Competencies

• Experience in the Food service ecosystem
• Agile mindset
• Willingness to teach and develop a growing organization
• Strong communication, storytelling and collaboration skills
• Analytical aptitude (preferably with competency in NPD Supply Track, Datassential, Technomic, Circana)

Position Requirements

• Bachelor's degree required; MBA preferred
• 5 years of relevant marketing experience, that includes at least 2 years of Food service/Convenience experience
• 5-10% travel, primarily for trade shows, customer engagement, and field immersion

Working Conditions: Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Total Rewards:

• Base Salary: $150,000 - $160,000 (up to $170K for NY Metro area)
• Bonus Opportunity: 23%
• PTO and Medical, Dental and Vision Benefits from day one
• 401k Match
• Hybrid work schedule in Chicago or NYC