Senior Product Marketing Manager

Risk Exec is a compliance analytics platform that helps financial institutions navigate regulatory requirements, reduce risk, and operate with confidence. As we continue to grow, clear and credible positioning of our platform is critical to how we engage the market and support revenue.

The Senior Product Marketing Manager owns how Risk Exec’s platform is positioned, understood, and sold. You translate complex capabilities into clear, differentiated messaging and build the enablement, proof, and narratives that support effective sales conversations across segments.

This is a highly cross-functional role working with Product, Sales, and Customer Experience to ensure that what we build is clearly understood by the market and consistently communicated in a way that drives adoption and revenue.

We are open to U.S. based hybrid and remote candidates; however, priority will be given to those located in or near our primary office locations, including Washington, DC and Knoxville, where we operate in a hybrid‑by‑design model. We will next prioritize candidates in Chicago.

• The end‑to‑end product positioning and messaging frameworks across Risk Exec’s platform and modules, differentiated by segment (banks, credit unions, mortgage lenders)
• Sales enablement: pitch decks, solution overviews, competitive battle cards, objection‑handling frameworks, and deal‑specific narratives
• Customer advocacy program: case studies, reference accounts, speaking engagements, and evidence of measurable customer outcomes
• Competitive intelligence: structured tracking of competitor messaging, product developments, and market positioning that directly informs sales conversations
• Go‑to‑market narrative for new product capabilities: shaping how features are introduced, positioned, and adopted
• Market intelligence on regulatory shifts and evolving buyer needs to inform messaging and positioning updates

You are accountable for how Risk Exec is represented in the market and in sales conversations. Your work ensures that positioning is consistent, credible, and effective across the full sales cycle. You partner closely with Sales leadership to identify gaps in messaging, refine narratives based on deal feedback, and improve consistency across enterprise opportunities.

Decision‑making authority:
You own the product narrative. You decide how capabilities are framed for the market. You have direct access to Product leadership to shape launch strategy and to Sales leadership to ensure enablement assets land.

• Sales:
  Primary consumer of your work. You equip them with narratives, battle cards, and deal‑specific support. You support active deals, refine messaging based on real conversations, and ensure enablement is adopted.
• Product:
  Partner on translating roadmap into market‑ready positioning. Balance completeness with clarity and readiness.
• Customer
  
  Experience:
  
  Your pipeline for customer proof. You depend on CX to surface success stories and product impact data. You support renewals and increases.
• Demand Generation:
  You supply the messaging architecture and content narratives that fuel campaigns and programs.
• VP Marketing:
  You report directly here and are accountable for product positioning, prioritization, and how product marketing drives overall marketing performance and revenue outcomes.
• AI Transformation:
  Your partner on the application of AI across messaging, enablement, and customer insights. Collaborate to test and scale approaches that improve positioning clarity, content velocity, and sales effectiveness.

• 5–8+ years in B2B SaaS product marketing or customer marketing
• Demonstrated experience supporting enterprise or upper mid‑market sales teams
• Proven ability to translate complex software capabilities into clear, compelling market messaging
• Experience building sales enablement assets and competitive positioning that is actively used in deals
• Strong cross‑functional collaboration with Product, Sales, and Customer Experience

• Experience marketing to banks, credit unions, or mortgage lenders
• Background…