Senior Technology Product Manager - GTM Enablement and Launch Lead

About the Role

As a Senior Technology Product Manager – GTM Enablement and Launch Lead, you will play a critical role in ensuring successful planning, coordination, and execution of high‑impact product and go‑to‑market launches across a complex, enterprise B2B SaaS platform. This is a manager‑level individual contributor role (no direct reports) that operates at the intersection of Product, Engineering, Product Marketing, Sales, Customer Success, and Operations.

In this role, you will bring structure, visibility, and momentum to launches that require significant cross‑functional enablement. You will translate complex product work into clear internal understanding, ensure stakeholder readiness, and reduce late‑stage surprises, helping teams cross the finish line together. This role is central to ensuring internal teams are informed, prepared, and aligned.

The ideal candidate combines strong program execution skills with sound judgment, clear communication, and customer empathy—bringing both operational rigor and a product‑marketing‑informed mindset to launch delivery.

• Own end‑to‑end launch readiness for multiple concurrent initiatives, including core product launches, AI‑related capabilities, new products, and pricing or packaging changes.
• Define and maintain launch readiness checklists, milestones, and gates; track progress against agreed criteria.
• Run weekly launch reviews, monitor risks and dependencies, and surface issues with clear recommendations for resolution.
• Provide escalation and readiness recommendations to leadership when launches are at risk.

• Translate product changes into clear internal enablement materials (what is changing, who it impacts, why it matters, and how teams should support customers).
• Partner with Product, Engineering, Product Marketing, Sales, Customer Success, Implementation, Legal, Billing, Documentation, Analytics, and Sales Operations teams to coordinate readiness activities.
• Support consistent understanding and execution across teams through clear documentation, templates, and communication.

• Own and coordinate operational (non‑promotional, non‑emergency) customer communications related to launches.
• Ensure communications are accurate, empathetic, and aligned with internal readiness and timelines.

• Maintain launch dashboards and documentation to provide real‑time visibility into status, risks, and decisions.
• Leverage tools, systems, and automation (including AI‑enabled capabilities) to scale launch execution and reduce manual effort.
• Participate in post‑launch reviews; identify patterns, risks, and opportunities to continuously improve launch and enablement processes.

• Surface insights from launch execution, such as enablement gaps or post‑launch issues, to inform broader GTM improvements.
• Over time, partner with GTM leadership to evolve launch governance, tiering, and cross‑functional operating models.

• 8-10 years of experience in B2B SaaS environments, with exposure to enterprise go‑to‑market models.
• Demonstrated experience leading complex, cross‑functional launches or GTM programs.
• Strong program and project management skills, including milestone tracking, risk management, and dependency coordination.
• Excellent written and verbal communication skills; ability to explain complex or sensitive information clearly to peers and senior management.
• Proven ability to influence without authority and build trust across cross‑functional teams.
• Strong critical thinking, listening skills, and sound judgment when solving complex problems.

• Experience supporting platform‑level products with moderate to high complexity.
• Exposure to AI‑driven product capabilities.
• Background adjacent to Product Marketing, Enablement, or GTM Operations.
• Familiarity with post‑launch measurement, issue tracking, or adoption signals.

• Stakeholder satisfaction across Product, Sales, and Customer‑facing teams.
• Percentage of launches meeting readiness criteria with full completion.
• Reduction in…