Director, Enterprise Brand Strategy

Company Description

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage ista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals-they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development.

Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education-they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit  and follow us on Linked In , Instagram and You Tube .

Job Description

Covista is seeking a Director, Enterprise Brand Strategy to build and scale the Covista enterprise brand as the company establishes itself as a market-facing brand. Reporting into the Corporate Affairs function, with a dotted line into Marketing, this role will define and implement Covista's enterprise brand strategy, governance, and visual identity-ensuring the brand shows up with clarity and consistency across its most critical external audiences.

This role will first focus on defining how Covista and its institutions work together as a system, establishing the foundation and governance required to scale. Over time, as that system is established, the role will expand to full ownership of enterprise brand strategy and governance.

Responsibilities

Brand Strategy and Measurement:

• Own and evolve Covista's corporate brand strategy, including positioning, visual identity, narrative architecture, and long-term roadmap

• Define the brand architecture governing how the Covista and institution brands relate to and reinforce one another - when to lead with Covista, when to lead with the institution - and how to present both coherently across audiences and contexts

• Establish clear guidance on brand applications across audiences and contexts

• Articulate and drive an Employer brand strategy in partnership with HR

• Serve as the senior decision-maker for corporate brand strategy and cross-functional alignment especially as it relates to our B2B stakeholders (investors, policymakers, media, healthcare systems, employees, potential talent, alumni)

• Lead our brand and reputation measurement work and use that to inform brand and paid strategies

Governance and Standards:

• Establish enterprise brand governance and decision rights, with ownership expanding as the brand system is defined and adopted across the organization
• Build and maintain Covista's corporate brand governance framework, including guidelines, standards, and decision rights

• Ensure consistent brand application across communications, thought leadership, events, advertising, digital platforms, and external partners

• Partner with Marketing to align on enterprise brand architecture and clarify ownership across corporate and institutional brand execution

• Establish strong cross-functional relationships to drive brand fluency and consistent execution

Creative Leadership:

• Lead, mentor, and develop the Corporate Affairs brand…