IBM Sr. Brand Manager

Job Summary

The Senior Brand Manager is the central liaison for large, top‑tier, and more complex partners, working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager, acting as the channel leader and providing guidance to respective partners, identifying opportunities and developing strategies to increase product sales. The role drives revenue, profitability and awareness for the assigned manufacturer while engaging heavily with Sales.

The Senior Brand Manager interacts with senior‑level management while independently driving strategy for program development and pricing.

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP, and Category Penetration
• Analyze complex industry information to identify opportunities and develop strategies to increase sales
• Develop and articulate competitive positioning and differentiation of brands
• Develop marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
• Educate pre‑sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
• Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
• Communicate partners’ financial conditions and market new products related to the assigned partner
• Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
• Manage and maximize overall profitability; managing financial benefits and develop a strategy around re‑investing funding

• Bachelor’s degree plus at least 4 years of sales/marketing experience, OR at least 8 years of sales/marketing experience, OR at least 4 years of CDW PPM experience plus at least 4 years of sales/marketing experience

• Bachelor’s degree with a concentration in Marketing
• Previous experience in the technology industry
• Prior experience in Supply Chain, Pricing, Merchandising, or Program Management

Pay range: $89,000 – $126,200 depending on experience and skill set. Annual bonus target of 10% subject to terms and conditions of plan.

Benefits overview:

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other basis prohibited by state and local law.