Commercial Manager, Drink; RTD Brands - and East Regions

Commercial Manager, Ready To Drink (RTD) Brands - Central and East Regions

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

The Ready To Drink (RTD) Commercial Manager for the Central and East Regions plays a critical role in driving the growth of Brown-Forman’s Ready To Drink (RTD) portfolio. This position partners with regional leadership, Marketing Teams, Commercial Finance, and Distributor Partners to execute strategies and deliver results in this fast-growing category. Key responsibilities include managing distributor relationships, aligning on commercial plans, and monitoring performance to meet brand goals.

Additionally, the role oversees distributor investments, brand spending, and activity support to maximize growth opportunities. This is a leadership position with the opportunity to shape the future of Brown-Forman’s Ready To Drink (RTD) portfolio.

Shared P&L Responsibility:
Partner with regional and cluster leadership to deliver the fiscal plan for the RTD portfolio.

Portfolio Accountability:
Drive performance for RTD brands, including Jack Daniel’s RTDs, el Jimador RTDs, and future innovations.

Monthly Business Reviews (MBRs):
Conduct MBRs with the USA&C RTD Leadership Team, sharing insights and opportunities with regional leadership.

Distributor Execution:
Collaborate with regional teams to create and execute programs that ensure superior distributor execution of Ready To Drink (RTD) brand initiatives.

Insights and Mitigation Plans:
Provide insights, opportunities, and mitigation plans to ensure fiscal commercial plan delivery.

National and Regional Accounts:
Partner with National Accounts to create and drive execution of Ready To Drink (RTD) account programs for both on- and off-premise channels.

Market Planning:
Work with Market Managers to establish account universes and market plans, including KPIs, distributor pricing/incentives/programming, and brand development plans.

Resource Allocation:
Partner with Finance and State leadership to allocate resources and manage budgets for Ready To Drink (RTD) brands.

Business Reviews:
Participate in preparation for business reviews in key markets for assigned Ready To Drink (RTD) brands.

Program Development:
Collaborate with Marketing and Regional Marketing leadership to create and execute key programs and trade/consumer initiatives.

Serve as the primary point of contact for multiple distributors, building strong relationships with distributor leadership while managing P&L and navigating a fast-paced, dynamic environment.

Oversee a complex network of distributors across multiple geographies to ensure seamless operations.

Partner with distributor General Sales Managers and Managing Directors to provide strategic oversight of business management and execution.

Lead the execution of all assigned state commercial and chain plans in collaboration with distributor teams, holding them accountable for achieving targets and goals.

Monitor and measure distributor activities to ensure alignment with Brown-Forman’s brand standards and objectives.

Manage and reconcile distributor investments, brand spending, and activity support to ensure effective use of resources.

Team Development:
Hire, train, and develop a team of agency partners to deliver the plan within the target account universe.

Distributor Training:
Establish plans to continually train distributor/agency personnel representing RTD brands in assigned metro markets.

Market Visits:
Conduct market visits with clear objectives, proper recaps, and follow-ups, ensuring information is shared with key stakeholders.

Training Coordination:
Serve as the RTD commercial team segment expert and coordinate training activities in assigned regions.

Educational & Experience Requirements:
Bachel…